Marketing Content Creator & Social Media Coordinator

Company: Amtraco, Inc.
Location: Caledonia
Posted on: February 23, 2021

Job Description:

EPSI is a distribution company servicing the surface finishing industry with presence in all major global markets. EPSI remains open during COVID-19 as an essential business to serve our customers and suppliers. We are committed to providing a safe environment for our employees with heightened safety protocols and remote work opportunities.EPSI has been named one of Rubber & Plastics News' Best Places to Work in 2020!The Content Creator is to produce educational material for both digital media and offline content that caters to the interest of a target audience. Various tasks include writing articles for a company's web pages, e-books, and social media posts. He/she should also be adept at promoting content on social media. This position should be familiar with digital publishing and generating traffic and leads for new businesses.Essential Duties And Responsibilities* Ability to blend our company content guidelines with creativity for a unique voice and personality * Have a sense of curiosity to identify problems worth solving * Write content by choosing a proper tone in the writing style, adhering to the respective corporations' style guide* Utilize various digital publishing platforms to create structured drafts* Researching industry-related engaging topics* Target content to specific audiences and focus on trending topics* Preparing well-structured and comprehensive drafts by using digital platforms* Creating and distributing marketing copy for advertising our company's products and services* Updating our company's website as needed* Identifying the needs of customers and also recommending new topics* Coordinating with design and marketing teams for illustrating articles* Using keyword research and SEO guidelines for the purpose of optimizing content* Editing and proofreading content before publication* Conduct keyword research and employ SEO best practices to optimize content* Support sales & marketing strategies with compelling and original creative material for both online & offline * Promoting content on social media and also monitoring engagement * Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn* Interviewing industry professionals including our team for incorporating into posts, articles and literature material * Create Content related to the Buyer's Journey for a B2B customer including but not limited to Checklists, White Papers, Industry Reports, Webinars, Case studies, ROI Calculators and TestimonialsSUPERVISION* Receives general supervision from the Marketing Manager.Experience* Knowledge of digital publishing* Experience with generating traffic and leads for new businesses* Adept at promoting content on social media outlets* Experience with updating websitesPREFERRED QUALICATIONS Education* Associates or Bachelors in Marketing or related field preferred* Job Related Training RequiredPhysical Requirements* Prolonged periods sitting at a desk and working on a computer. * Must be able to lift up to 30 pounds at times. Company Benefits* Competitive wages * Health Insurance* Dental Insurance* Vision Insurance* Life Insurance* Paid Vacations, Holidays & Personal Days* 401(k) with Company match.We are a Drug Free WorkplaceEqual Opportunity Employer: Minorities, Women, Veterans, DisabilitiesPowered by JazzHRBM3zvNOfyC

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