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Marketing Generalist

Company: DERSE INC
Location: Milwaukee
Posted on: August 8, 2022

Job Description:

Derse is a complete face-to-face marketing agency and exhibit builder. We bring a smarter approach to building client sales while managing their trade show, marketing environments and event programs. Our teams are made up of smart and forward-thinking people who bring experiential marketing solutions to life! We believe in committing to a long-term investment in your career with a total rewards package including: - Competitive pay and comprehensive benefits package- A bright and energetic culture where your ideas are valued- 74-years of financial stability Derse employs over 500 people in marketing, program management, creative & skilled production, and corporate support. Locations include Milwaukee, Chicago, Las Vegas, Dallas and Pittsburgh. Visit our website to learn more. ESSENTIAL DUTIES AND RESPONSIBILITIES - Other duties may be assigned.RFX Content Development and Project Management (60%)-- Coordinate proposal and pitch deliverables from kickoff to development to production to delivery-- Provide technical writing, technical editing, document management, content development, and production coordination, as needed-- Assist account teams in the development, review, editing, and production of custom/unique content -- Apply brand positioning and service/capability differentiation under the direction of account/corporate leaders-- Supervise graphic design involvement, document approvals, and production standards-- Lead project management efforts with all relevant and directly responsible members of the account pursuit team-- Partner with key internal stakeholder to ensure accuracy and high-quality deliverables in RFX responsesSales and Prospecting Support (20%)-- Partner with marketing stakeholders to help in the development, implementation, and communication of sales enablement materials-- Partner with corporate sales and marketing stakeholders to support prospecting initiatives through project management, marketing automation, and writing-- Project manage sales support requests from receipt through completion -- Recommend content and information to account teams for specific sales initiatives -- Suggest process improvements and new ways to elevate sales enablement and prospectingBrand Promotion and Communications (20%)Case Studies:-- Monitor impending and existing business for next story opportunity-- Assist in writing new success stories for internal and external consumption-- Assist in the research, interviewing, story creation, and production of various case study deliverablesBrand Messaging-- Partner with Marketing Manager to communicate company purpose, vision, and beliefs to employees and prospects-- Provide insight and ideas for website contentAwards-- Research award opportunities and identify applicable Derse projects-- Help devise, write, position, layout, and submit entriesKey collaboration with:-- Internal RFX & sales partners: Pricing, Sales, Operations, Account, Creative Teams-- Marketing: Graphic Designer(s), Content Writer, Marketing Manager, Strategist-- Corporate sales: VP of Sales and Marketing, VP of Client DevelopmentKEY PERFORMANCE MEASUREMENT:-- Proactive collaboration with internal stakeholders to deliver high-quality RFX responses on time and to specifications -- RFX win rate-- Flawless execution of written responses and content-- Proactive support and identification of opportunities to improve RFX process and deliverables-- Support in the development of (2) case studies / success stories per quarter -- Support in the implementation and execution of (2) prospecting initiatives per quarter

Bachelor's degree in Marketing, English, Journalism, Communications, or related field or equivalent experience. A minimum of 3 years of experience in marketing supporting new business development efforts and/or client deliverables The ideal candidate will have experience with creative writingStrong project management, communication, and organizational skillsNeeds to be able to function with ambiguity and troubleshooting scenariosPI187980229

Keywords: DERSE INC, Milwaukee , Marketing Generalist, Advertising , Milwaukee, Wisconsin

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