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Marketing Specialist II

Company: American Medical Association
Location: Milwaukee
Posted on: November 26, 2022

Job Description:

Marketing Specialist II
Remote - Chicago IL, California, Florida, Illinois, Indiana, Maryland, Massachusetts, New Jersey, New York, South Carolina, Virginia, Wisconsin, Washington D.C.

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you. We have an opportunity for a remote Marketing Specialist II on our Publishing and Mission Operations team.

As a Marketing Specialist II you will execute integrated marketing campaigns to support achievement of Digital
Product team goals for The AMA Ed Hub and the JAMA Network. In collaboration
with the Director of Digital Marketing, develop and execute email
communications, social media, and other digital marketing efforts designed to
drive traffic to and increase engagement with AMA Ed Hub and JAMA Network
websites and digital products. Track, interpret, and report analytics data for
marketing programs and products. Work to improve digital marketing processes
and increase automation capabilities.

RESPONSIBILITIES:Execute digital marketing programs including email campaigns

  • Work closely with editors, fellow marketers, advertising department, and web developers, to ensure the editorial accuracy and technical integrity of all content in marketing efforts
  • Assist in the development and implementation of scheduled and specialized digital marketing campaigns
  • Work closely with business units to understand their campaign goals and align support of their marketing activities with current best practices
  • Ensure use of best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM), and deliverability
  • In collaboration with Analytics team, monitor and report on campaign metrics to Digital Product team leadership, including user engagement
  • Collaborate with Director, Digital Marketing to optimize messaging and create improved email marketing efforts in order to reach target KPIsSupport social media campaigns across JAMA and Ed Hub business lines
  • Collaborate with Director, Digital Marketing to identify and capitalize on short and long-term opportunities to grow traffic via social networks
  • Respond to inquiries on social media best practices and social platform technical features and functionality, and coordinate with social media efforts across the AMA
  • Work with vendors to execute campaigns in social media channels and improve our social presenceMaintain and improve content and processes
  • Help maintain AMA Ed Hub & JAMA Network websites and apps with the latest content
  • Review all online content for accuracy and test functionality across a range of platforms and devices
  • Automate data analysis and distribution of digital marketing content to improve departmental efficiencies and automate cumbersome and repetitive processes
  • Collaborate with Director, Digital Marketing and Web Developers to find new workflow efficiencies
  • Document departmental processes in ConfluenceMay include other responsibilities as assigned

  • Bachelor's degree required and/or equivalent work experience
  • Minimum 3 year' experience with web-based marketing techniques and communication tools
  • Excellent interpersonal, verbal and written communication skills
  • Experience retrieving data from large databases using tools such as Access, SQL, and/or Data Canvas
  • Excellent data analysis skills; Excel required, Python or similar tools preferred
  • Familiarity with platforms to distribute and monitor digital marketing content, such as Adobe Creative, Sprinklr, and Hootsuite
  • Knowledge and understanding of current digital marketing and email best practices, including email deliverability, authentication, and certification practices
  • Strong organization and project management skills with strong attention to detail
  • Ability to work on multiple assignments simultaneously
  • Demonstrated sense of initiative and professionalism
  • AMA's safety and policy protocols require proof of full vaccination against COVID19 for employment at AMA (including booster when eligible). Employees may apply for a religious or medical exemption from getting the vaccine.The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

    We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION

Keywords: American Medical Association, Milwaukee , Marketing Specialist II, Advertising , Milwaukee, Wisconsin

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