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Senior Product Marketing Manager

Company: Medium
Location: Milwaukee
Posted on: January 25, 2023

Job Description:

Who We AreNovir is an emerging diagnostic biotechnology company with an unmatched team of professionals and trusted partners delivering smart, fast and flexible testing solutions supported by reliable, cost-effective screening products and best-in-class technology.What We DoWe offer a variety of on demand health screening services. Most recently, we have successfully scaled our first offering of rapid COVID-19 screening solutions with on-site delivery, Insta OnSite (do-it-yourself testing) and Virtual Proctoring enabled by our own proprietary Track platform. We are taking the capabilities we have built and applying them to revolutionize preventative screening in the digital health space to launch and scale our offerings in our pipeline including: lead-testing at schools, vaccinations in schools and senior living, virtual drug testing, and preventative health screenings.Our ValuesCare for Tomorrow. Create a lasting, positive difference in the lives of others. Serve people with compassion and understanding. Recognize what truly matters and center every action around meeting the needs of our community both now and into the future.Delight our Customers. Appreciate every interaction with our customers and find ways to bring them joy. See through the Customer's eyes, understand and anticipate their needs to consistently deliver solutions exceeding their expectations.Be Bold - Say It. Be direct and open. Speak with honesty and courage, and respect others for doing the same. Say what you think, embrace passionate debate, and always bring the issue to the table. Communicate with confidence.Bring Your Best Self. Show up and be authentic. Utilize your greatest strengths and stay true to who you are. Bring positive energy, be genuine in your approach, and continually seek ways to grow. Be uncompromisingly you.Innovate Relentlessly. Explore new possibilities and be willing to take a risk. Challenge status quo. Try new ideas, learn from mistakes, and rally the team to raise the bar.About This Role:We're hiring a Senior Product Marketing Leader to drive the marketing and commercialization of Novir's next phase of health screening solutions. This role will use our learnings from our first several enterprise customers to create reusable marketing asset libraries and playbooks that help us expand our business into new enterprises and employee populations with increasing efficiency and success. This role is part strategy, part visionary, and part designer, bringing ideas to life.This role is a key leadership position for Novir with high visibility both internally and externally.What You'll Do:

  • Define Novir's B-to-B go-to-market strategy by synthesizing input from customers, partners, executives, engineering and sales
  • Create and define a launch plan for each new screening offering as we move from pilot to scale including defining a customer journey map and campaigns, website, sales collateral, and touchpoints
  • Own the marketing plan, budget and forecast, and be accountable for full-funnel measurement, overall, by channel, by campaign, and by audience segment.
  • Create sales enablement materials for enterprise sales expansion (i.e. pitch decks, case studies, and other educational materials for our enterprise customers).
  • Work closely with our P&L leaders to ensure timely execution of the marketing strategy for each offering as we move through stage-gates
  • Collaborate with the Research and Development teams to structure studies & POC solutions that will drive the future preventative health screenings
  • Support our Business Development & Sales team, and collaborate with Marketing to define compelling messaging & collateral
  • Increase the number of qualified leads by designing and assisting in the execution of marketing campaigns, webinars, LinkedIn presence, etc.
  • Manage our Trade Show efforts including collateral and events, generating meetings with new prospects and strategies to increase booth traffic
  • Build learning agendas, experiment, test and iterate on all marketing efforts to drive the best strategies forward
  • Evangelize products and serve as the subject matter expert for internal audiences, customers, industry bodies, conferences and other market facing communications
  • Balance short-term tactical needs and long-term strategic goalKey Experience We're Looking For:
    • We are looking for a highly creative, hands-on leader who thrives in a fast-paced, entrepreneurial company environment
    • 8+ years experience in product marketing & creation of sales enablement
    • Experience working in B2B companies as well as healthcare background, with digital health screening (COVID-19, Vaccinations, Lead, Drug, and Biometric etc.) related experience
    • preferred
    • Deep experience researching and understanding client and market requirements for next generation digital health screening to develop appropriate short- and long-term product roadmaps and plans
    • User centricity: curiosity and desire to understand our users deeply - using platform data, research and experimentation to drive greater customer acquisition and employee adoption
    • Comfortable leading agencies and external suppliers to execute initiatives on time, on budget, and to stellar results
    • Ability to manage in a matrixed organization and work collaboratively to create a results-driven, team-oriented environment
    • The ideal candidate must be a self-starter, operates autonomously and is a team player who is comfortable operating with minimal oversight
    • Ability to manage customers and work with teams in different locations within the US and in Europe
    • Motivated by our mission and hungry to make a lasting, scaled impact
    • MBA or equivalent experienceWho You Are:
      • You are action oriented.You readily take action on challenges, without unnecessary planning. Identify and seize new opportunities and display a can-do attitude in good and bad times.
      • You love to drive results.You have a strong bottom-line orientation. You constantly work to accomplish objectives despite obstacles and setbacks.
      • You don't shy away from complexity.Ask the right questions to accurately analyze situations. You work to acquire data from multiple and diverse sources when solving problems.
      • You are always a consummate collaborator:You thrive in a cross-functional environment. Respect and build on other people's ideas and are able to create consensus without losing sight of their own POV.
      • You are experimentation-minded:Be single-minded about your vision for Marketing at our company, but flexible enough to let data and insights adapt your strategies to get us there.Perks of Working @ Novir
        • Competitive Total Compensation
        • Generous Paid Time Off
        • Medical, Dental, and Vision insurance, some of which is covered by the company
        • Company provided disability and life insurance
        • Flexible schedule & work from home policy
        • A friendly office atmosphere in our office space in the heart of Milwaukee's Third Ward
        • Opportunity to build something incredible while being surrounded by intelligent, hardworking and motivated coworkersNovir is a fast-growing startup with a work hard, play hard attitude. We look for smart, motivated individuals who are excited to build something incredible from the ground up!

Keywords: Medium, Milwaukee , Senior Product Marketing Manager, Advertising , Milwaukee, Wisconsin

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