Marketing Specialist- eMail & SMS
Company: Franklin Energy Services
Location: Milwaukee
Posted on: January 26, 2023
Job Description:
Description
Position at Franklin Energy
COMPANY SummaryAs a combined organization, Franklin Energy and AM
Conservation is undertaking what is perhaps the central challenge
of our times - to help drive the transition to net-zero carbon
economies while ensuring that no working families, businesses, or
local communities are left behind. To do that, we are the utility
industry's top provider of turn-key energy efficiency and grid
optimization programs and products, all of which contribute to
reducing carbon and waste and, at the same time, free-up resources
for creating more innovation investment and jobs. With over 26
years in business, we have more than 1,300 experts across the
United States and Canada, with warehouses on both coasts. The
organization's integrated in-house services provide deep
personalization and insights, helping energy partners achieve their
carbon-reduction and energy productivity goals.We believe the
organization's most "precious resources" are its people. We pledge
a relentless pursuit to embody a culture that acknowledges,
recognizes, and infinitely seeks to understand the unique
differences of its people. We are committed to creating employee
experiences that continually attract and embrace a multiracial,
multicultural, and multigenerational workforce that promotes
outstanding performance and mirrors our diverse partnerships,
clients and communities we serve. Position SummaryWe are looking
for a marketing professional who will be a tactical, execution
expert for customer-first, integrated marketing campaigns and
initiatives. As part of our marketing delivery and operations team,
you will drive marketing execution in your assigned area. You will
develop, implement, assess, report and communicate on high
performing, data-driven integrated marketing tactics and campaigns.
Within this team, you will be the execution expert for your
assigned areas, working hand-in-hand with other experts on the
team. You will also collaborate closely with our creative team, our
client marketing team and our marketing strategy team to ensure
on-time, on-strategy, highest quality delivery of marketing
campaigns and initiatives. As the execution expert, you will help
bring plans and ideas to life. If you love making things happen,
are motivated by digging into data to get insights to improve,
can't stop yourself from seeking and building new skills and thrive
helping all people use our world's precious resources more
efficiently, this is the job for you! Essential Duties and
ResponsibilitiesThis list of duties and responsibilities is not
all-inclusive and may be expanded to include other duties and
responsibilities, as management may deem necessary from time to
time.
- Accountable for delivery of tactics on-time, on quality and on
strategy within assigned area(s)
- Collaborate with the client marketing, marketing strategy and
creative services teams to execute marketing campaigns and
tactics.
- Be the "go-to" expert in in your assigned area(s) including
process, tool and technologies related to assigned area(s.) Help
on-board new team members to learn assigned areas, including being
a resource and guide for support.
- Submit creative requests for projects via a digital workflow
tool to the creative team.
- Provide edits to completed designs as needed.
- Provide copy development support to the creative team for
marketing materials.
- Work within the marketing project management system to keep
work on track and all stakeholders up to date and informed.
- Manage workflow, review cycles and approvals of marketing
materials from multiple internal and external parties.
- Work within the marketing project management system to keep
work on track and all stakeholders up to date and informed.
- Implement, update and manage assigned tactics, including
content creation, basic template design/updates, call-to-action,
landing page form/development, workflow automation, A/B testing and
metrics reporting. Collaborate with creative team as needed.
- Create strong cross-functional relationships with marketing and
other peers to foster shared learning and leverage best
practices.
- Serve as point and support to internal customers and lead
communications and management for tactics.
- Mentor other team members in your areas of expertise.
- Work with team to identify and implement better, faster,
smarter and higher quality ways of executing with assigned areas
and channels.
- Contribute to a positive, creative, fast-paced and innovative
marketing team environment.
- Conducting market research to better comprehend prevailing
consumer behaviors to enable building effective target audiences
and segments for messages to drive engagement and revenue
performance against KPI goals
- Reviewing former campaigns to ascertain areas of strength and
weakness, which could inform subsequent outputs
- Conceptualizing marketing campaigns that speak directly to the
pain points of existing and prospective clientele. Use customer
data such as web-behavior to drive the message and content
personalization
- Creating well-written copy that is free from mistakes and on
brand
- Collaborating with graphic designers to improve the appearance
layout of outputs
- Maintaining and acquiring customer lists who have opted to
receive emails
- Deploying emails using automation software - SFMC, Hubspot &
Send in Blue
- Monitoring and reporting on each campaign
- Mitigate email and SMS frequency between program touchpoints to
minimize database churn.
- Keeping current on email/SMS trends and policiesPosition
RequirementsEducation and Experience
- Bachelor's degree from an accredited college or university in
marketing, communications, business or a related field.
- 3-5 years related experience in marketing, communications or
related fields.Required Skills, Knowledge and Abilities
- Must be able to handle a wide variety of work and work in a
fast-paced environment.
- Must be a detail-oriented, organized, self-starter, and have an
ability to prioritize workload.
- Strong written and verbal communication skills.
- Ability to raise issues and lead project management of tactical
elements of integrated campaigns.
- Ability to analyze and interpret data and solve practical
problems.
- Knowledge of mathematical concepts such as fractions,
percentages and ratios.
- Proficient in Microsoft Office suite, specifically Word, Excel,
PowerPoint and Outlook.
- Paid search, SEO, social media and email marketing tactical
experience desired.
- A working knowledge of marketing software such as Hubspot,
SalesForce Marketing Cloud, Google Analytics, Google Ads, etc. is
required. Certifications a plus and will be expected upon
hire.
- Experience in Adobe Creative Suite, specifically InDesign,
Illustrator and Photoshop a plus.
- Committed to diversity and inclusion
- Reliable transportationLicenses & Certifications
- Valid driver's license
- Certifications in marketing platforms such as Hubspot,
Salesforce Marketing Cloud and Google Analytics strongly
preferredTravel Requirements
- Willingness to travel up to 10%
Estimated Wage Range: Available upon request
Benefits Include: Medical, Dental, Vision, 401(k), Paid Time Off
(PTO), paid holidays, parental leave, and more!
Physical Demands and Work Environment
- Required to sit, stand, walk; talk and hear; and ability to
touch and handle tools and/or controls
- Ability to lift up to 10 pounds
- Noise Level is typically moderate
- Employee could be exposed to fumes and/or airborne particles
and risk of potential shockNote: Reasonable accommodations may be
made for individuals with disabilities to perform the essential
functions of this position.The above information describes the
general duties and requirements necessary to perform the principle
functions of the position. This shall not be construed as a
detailed description of all the duties and requirements that may be
necessary in this position.An Equal Opportunity Employer
Keywords: Franklin Energy Services, Milwaukee , Marketing Specialist- eMail & SMS, Advertising , Milwaukee, Wisconsin
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