Sr Manager, U.S. Dairy Customer Marketing
Company: Zoetis, Inc
Location: Milwaukee
Posted on: January 26, 2023
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Job Description:
States considered: Wisconsin and CaliforniaRole Description The
Senior Manager of Dairy Customer Marketing serves as a leader
within the segment as a component of the trifecta of leadership
(Sales, Technical, Marketing) from Zoetis. Externally, the Senior
Manager is the interface to the marketing structures of key
customers. The target customer profile will be dairy producers that
could benefit from marketing support specific to their operation.
The Senior Manager is responsible for formulation of long-term
marketing strategy and implementation to drive in-line and launch
Zoetis brand growth in targeted accounts. Internally, they are
responsible for clearly communicating marketing strategy (branded
and above brand) to colleagues in the field, increasing utilization
of marketing materials, amplifying messaging of core marketing
strategies in targeted accounts and leading development of
marketing resources (as needed) to meet segment objectives. The
incumbent will become the internal marketing expert on the dairy
segment and work across the portfolio with other Marketing Managers
and business unit leaders to leverage customer insights
effectively. Additionally, they are responsible for elevating the
overall effectiveness of marketing pull through among colleagues
within the segment. The Senior Manager will maintain a high level
of interaction with relevant Zoetis functional areas such as the
field force, Sales Management, Marketing, Technical Services,
Strategic Pricing, Finance, and marketing agencies to ensure
feedlot specific strategy and tactics were included into the
comprehensive approach of the overall marketing efforts. In this
position he/she will be responsible for managing the A&P
assigned budget, ensuring proper resource allocation, and adapting
the development of content by working closely with Marketing
Communications/Coordinators.Position Responsibilities* Partner with
customers who have most potential for growth and influence current
marketing approaches by increasing uptake of available resources
and developing specialized campaigns by leveraging assigned A&P
budget.* Increase impact of available resources across brands: work
with FF colleagues to deepen understanding and utilization of
available marketing materials/programs and appropriate
use/targeting* Raise overall effectiveness of FF by educating and
increasing competencies to implement our organizational
advancements in marketing (digital transformation, customer
experience, etc.) and strategic offerings.* Responsible to become
the internal marketing expert on the dairy segment, with the need
to work across the portfolio with other Marketing Managers and
business unit leaders to leverage customer insights effectively*
Partner with Strategic Account Managers (SAMs) to elevate marketing
acumen and accelerate pull through of evolved materials from
marketing organization.* Customize campaigns, based upon approved
messaging, for dairy segment based on opportunity.* Collaboration
with Beef Customer Marketing Manager and Beef Brand Manager(s) to
optimize marketing efforts across the Cattle Portfolio.* Share
market research (as appropriate) to increase industry acumen of
customer partners and internal team.* Maximize local level
connections and sponsorships by working with field force to develop
and implement segments specific support to meet needs.* Manage and
maintain ongoing relationship with the Dairy Industry relevant and
associated institutions to ensure Zoetis representation and that
key customer insights are incorporated into effective marketing
strategies.* Promote business expansion opportunities to retailers
or other reseller customers through successful field marketing
programs.* Coordinate with local field force on strategic account
(or targeted customer) goals, objectives and strategies - leading
tactical execution efforts as needed to support customer business
plans.* Aid in identification/cultivation of new speakers for key
therapeutic areas.* Coordinate the production of various
literature, signage, merchandise and other materials to be used at
field marketing events.* Oversee marketing agency deliverables, as
well as other external suppliers, to ensure partner capabilities
and effectiveness meet the teams needs and work and resources are
deployed appropriately, while working with the Marketing
Communications team to manage assigned A&P budget.Education &
ExperienceEducation:* BS or BA required (communications or
business). MBA or relevant advanced degree preferred.Professional:*
5+ years of related commercial, marketing or cattle industry
relationship experience required. Dairy Cattle experience
preferred.* Animal health, pharmaceutical and/or agricultural
experience preferred.* Computer experience: Windows, Outlook, Word,
PowerPoint, Excel; Acrobat Pro; SAP.Technical Skills Requirements *
Excellent marketing operations and marketing communications skills
and knowledge.* Demonstrated budget management acumen & analytical
skills.* Strong writing, editing and verbal communications skills.*
Demonstrated ability to organize and prioritize multiple projects
in a fast-paced environment and deliver high performance and
quality on deadline.* Demonstrated ability to provide innovative
and efficient solutions to deliver programs and initiatives that
meet marketing objectives and business strategies.* Ability to
collaborate with and influence cross-functional teams.* Proven
ability to think strategically and act decisively.* Must
demonstrate initiative, resourcefulness, accountability and
willingness to accept challenges and lead change.Physical Position
Requirements> 25% TravelFull timeRegularColleagueAny unsolicited
resumes sent to Zoetis from a third party, such as an Agency
recruiter, including unsolicited resumes sent to a Zoetis mailing
address, fax machine or email address, directly to Zoetis
employees, or to Zoetis resume database will be considered Zoetis
property. Zoetis will NOT pay a fee for any placement resulting
from the receipt of an unsolicited resume.Zoetis will consider any
candidate for whom an Agency has submitted an unsolicited resume to
have been referred by the Agency free of any charges or fees. This
includes any Agency that is an approved/engaged vendor but does not
have the appropriate approvals to be engaged on a search.Zoetis is
committed to equal opportunity in the terms and conditions of
employment for all employees and job applicants without regard to
race, color, religion, sex, sexual orientation, age, gender
identity or gender expression, national origin, disability or
veteran status or any other protected classification. Disabled
individuals are given an equal opportunity to use our online
application system. We offer reasonable accommodations as an
alternative if requested by an individual with a disability. Please
contact Zoetis Colleague Services at
zoetiscolleagueservices@zoetis.com to request an accommodation.
Zoetis also complies with all applicable national, state and local
laws governing nondiscrimination in employment as well as
employment eligibility verification requirements of the Immigration
and Nationality Act. All applicants must possess or obtain
authorization to work in the US for Zoetis. Zoetis retains sole and
exclusive discretion to pursue sponsorship for the acquisition or
maintenance of nonimmigrant status and employment eligibility,
considering factors such as availability of qualified US workers.
Individuals requiring sponsorship must disclose this fact. Please
note that Zoetis seeks information related to job applications from
candidates for jobs in the U.S. solely via the following: (1) our
company website at www.Zoetis.com/careers site, or (2) via email
to/from addresses using only the Zoetis domain of "@zoetis.com". In
addition, Zoetis does not use Google Hangout for any recruitment
related activities. Any solicitation or request for information
related to job applications with Zoetis via any other means and/or
utilizing email addresses with any other domain should be
disregarded. In addition, Zoetis will never ask candidates to make
any type of personal financial investment related to gaining
employment with Zoetis.
Keywords: Zoetis, Inc, Milwaukee , Sr Manager, U.S. Dairy Customer Marketing, Advertising , Milwaukee, Wisconsin
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