Digital Marketing Manager

Company: Educational Credential Evaluators
Location: Milwaukee
Posted on: May 27, 2023

Job Description:

About ECE
Celebrating over 40 years of success, ECE is one of the most well-known and respected names in comparative international education. Our main product, an educational credential evaluation, is a report used by counselors, recruiters, registrars, and admissions officers in the U.S. and elsewhere to determine how the academic history of a foreign-educated individual matches up to American grading scales and standards. As the demand for talented professionals has increased around the world, hiring managers have increasingly relied on the expertise of ECE to review the credentials of employees. ECE is a medium-sized nonprofit organization with just over 100 employees.
Summary: The Digital Marketing Manager is responsible for strategy and maintenance of the ECE website (ece.org.) Prepares and exe-cutes digital campaigns with the assistance of the digital marketing specialist. Drives traffic to the ECE website by recommending and implementing search engine optimization (SEO) and search engine marketing (SEM). Manages social media and works with colleagues to develop content. Develops and posts video content. Drives marketing automation/email marketing, data analytics, web analytics.
Essential Duties and Responsibilities
ECE website
Responsible for and actively directs the development, implementation, and maintenance of the organization's website, with the exception of the account and ordering portion and the ECE Connection. Role is focused on marketing functions of the website.
Responsible for general oversight of ECE's website presence. Communicates frequently with owners of other website functions, including operations, which owns changes to ordering content and structure; customer care, which owns customer communication; and IT, which owns systems integration when changes are needed.
Serves as a contact person and lead for any marketing-related external website vendors, as necessary, with support from the senior director of marketing and client solutions.
Uses CMS (Titan) to update website in a timely manner as needed. Training on Titan can be provided.
Manages web content and marketing projects related to the website. Reviews content for accuracy and when appropriate/able makes necessary updates. Consults with vendor, IT, and organizational leaders when significant website changes/modifications are needed.
Monitors web traffic and recommends improvements.
Writes, edits, and proofreads new website content with assistance from senior director of marketing and client solutions and other organizational members.
Leads content creation and maintenance of the ECE.org blog.
Ensures documents meet established content standards and works with developers to assess any technical challenges in displaying the content.
Keeps abreast of trends in websites, user experience, etc., and makes recommendations based upon this information.
Digital Marketing
Creates a digital plan and strategy to increase and drive targeted traffic to multiple digital properties.? With support from the senior director of marketing and client solutions and digital marketing specialist, this role is expected to increase lead generation through SEO improvements, paid search, email nurture program, online advertising, and social media campaigns.
Prepares and executes digital campaign plans to support product launches, thought leadership initiatives, and demand generation programs.
Analyzes results and proposes improvements in strategy on a continuous basis.
Budgets for needed tools and initiatives.
SEO and SEM
Improves SEO to drive organic website traffic.
Develops a website traffic plan and creates goals and benchmarks. Reports on plan progress.
Optimizes web page and external copy for SEO and usability.
Analyzes digital data to draw key recommendations around website optimization.
Social Media
Supervises all social marketing channels by providing oversight to team members responsible for various platforms.
Conducts social media audits to analyze the success of our social media channels or room for improvement using social listening, content creation, posting strategies.
Manages and oversees social media content to ensure information is consistent and meaningful across all social media platforms.
Works to enhance customer engagement in social media by incorporating innovative ideas while consider-ing best practice approaches.
Demonstrates knowledge and application of social media key performance indicators (KPI's).
Makes recommendations for paid media strategy including Facebook Ads and Google AdWords.
Video and Graphic Design
Working with colleagues, crafts clear and concise instructional video content using standard video soft-ware (currently Camtasia) for use in sales, marketing, and social media.
Creates compelling stories about ECE's products, services, people, and customers through the use of vid-eo.
Creates, edits, and produces or supervises video projects while offering innovative ideas for new video content.
Recommends promotional opportunities and appropriate deployment of video assets.
Creates compelling graphic images (currently using Canva) for ECE's products, services, customers, and events for use in sales, marketing, and social media.
Marketing Automation/Email Marketing
Works with digital marketing specialist to enhance current marketing workflows and develop new ones.
Reviews existing marketing campaigns across the business and automates where appropriate.
Works collaboratively to ensure automated campaigns achieve sales and company goals.
Analytics
Manages web analytics for B2C and B2B.
Supervises digital marketing specialist in marketing analytics, measurement, and reporting strategies in support of digital marketing performance.
Makes marketing technology (MarTech) recommendations as appropriate.
Supervision
Provides guidance and professional development for digital marketing specialist and digital marketing in-terns (on occasion).
Responsible for supervisor responsibilities including time sheet review, performance management, employee development, and communication/ enforcement of policies and procedures.
Other duties may be assigned.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Analytical - Collects and researches data to make recommendations and improvements. Able to present data in easily consumable format for marketing team, senior director council, and other stakeholders.
Customer Focus - Responds promptly to customer needs, responds to requests for service and assistance, shows respect and sensitivity for cultural differences, treats others with respect and consideration.
Commitment & Responsibility - Responds to management direction, takes responsibility for own actions, keeps commitments, completes tasks on time or notifies appropriate person with an alternate plan, con-sistently arrives to work on time and arrives promptly to meeting and appointments, ensures work re-sponsibilities are covered when absent.
Communication (internal and external) - Writes clearly and informatively, edits work for spelling and grammar, varies writing style to meet needs, presents numerical data effectively, reads and interprets written information accurately, listens and gets clarification, responds well to questions, participates in meetings, remains open to others' ideas and is flexible/adaptable, works well with others, solicits and ap-plies feedback.
Delivers Results - Proactively looks for ways to improve and promote quality and productivity, demon-strates accuracy and thoroughness, seeks opportunities to improve product/services, applies feedback to improve performance, monitors own work to ensure quality, meets productivity standards, completes work in timely manner, prioritizes and plans work activities, uses time efficiently and balances various work activities.
Functional Expertise - Strives to continuously build knowledge and skills, shares expertise with others, syn-thesizes, summarizes, and shares information readily, uses intuition and experience to complement data.
Judgment - Exhibits sound and accurate judgment, supports and explains reasoning for decisions, includes appropriate people in decision-making process, makes timely decisions.
Organizational Focus - Follows policies and procedures, completes projects and tasks correctly and on time, supports organization's goals and values.
Project Management - Develops project plans, coordinates and assists with projects, communicates changes and progress, completes projects on time, manages project team activities, monitors status of projects, delegates work assignments, sets goals and objectives, organizes, maintains an orderly and logi-cal organizational system for work.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education and/or Experience
Bachelor's or equivalent degree in Marketing or related field preferred. A minimum of 5 years digital marketing experience driving programs forward.
Computer Skills
The position requires knowledge of database and word processing software, PowerPoint, Internet re-sources, CMS, Google Analytics, Business Intelligence, marketing automation (Constant Contact and Hub-spot preferred but not required), and email.
Foreign Language Skills
No foreign language skills are required for this position, however, experience supporting an organization with a global scope is ideal. ECE serves individuals, institutions, and other key stakeholders from all over the world.
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common frac-tions, and decimals.
Written and Oral Communication Skills
Ability to communicate well in both written and spoken English in and for professional and consumer set-tings and audiences.
Supervisory Responsibilities: Digital Marketing Specialist
Supervisor: Senior Director of Marketing and Client Solutions
Work Location
This is a remote position. Wisconsin-based individuals will receive preference. ECE is currently unable to work with candidates living in the following states: California, Colorado, Connecticut, Maryland, Massachusetts, New York, New Jersey, Oregon, Rhode Island, Washington and Washington D.C.
Some travel may be required.
What does ECE offer?
ECE offers a competitive base salary and comprehensive benefits. Compensation for this position is $56,000 - $65,800 per year depending on experience and qualifications.
We believe balancing personal life and work life leads to engaged, productive, and satisfied employees. Many positions offer remote work opportunities and flexible scheduling options. The benefits package includes employer-sponsored life insurance and a rich 403b retirement plan contribution match in addition to health, dental, vision, flex spending account, and other voluntary insurance options. There are seven paid holidays annually and generous paid time off benefits in addition to flexible and/or remote work opportunities for qualified positions. Employees have opportunities to develop their professional skills through internal and external training.
Physical Demands & Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit. The employee is fre-quently required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to be mobile; walk and stoop, or crouch. The employee must occasion-ally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The noise level in the work environment is usually quiet to moderate.

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