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Senior Marketing Associate

Company: Baker Tilly Virchow Krause, LLP
Location: Milwaukee
Posted on: January 15, 2019

Job Description:

Overview Baker Tilly Virchow Krause, LLP (Baker Tilly) is a leading advisory, tax and assurance firm whose specialized professionals guide clients through an ever-changing business world, helping them win now and anticipate tomorrow. Headquartered in Chicago, Baker Tilly, and its affiliated entities, have operations in North America, South America, Europe, Asia and Australia. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 147 territories, with 33,600 professionals. The combined worldwide revenue of independent member firms is $3.4 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Twitter. It's an exciting time to join Baker Tilly! Baker Tilly Annual Report 2017 Responsibilities* Develop, coordinate, and execute marketing tactics and initiatives in support of strategic marketing plans and growth objectives* Coordinate activities to support strategic marketing plans which may include, but are not limited to, thought leadership, sponsorships, special events, seminars, trade show exhibits, webinars, meet-and-greet networking events, ditigal advertising, social media and communications* Develop marketing collateral including writing, editing and proofreading* Maximize exposure through the appropriate strategic marketing channels, ensuring compliance with firm guidelines and brand standards* Develop formal presentations to clients, prospective clients, and referral sources* Develop communications for clients, prospects, and internal staff* Support the maintenance of current practice-specific proposal and presentation content, website content, collateral, templates, and other sales-supporting materials* Conduct online and database research of specific companies and/or target lists as well as competitive, executive, market and industry research; create reports* Support aspects of proposal and presentation development relating to new business development activity and assist proposal writers as requested* Work with partners to secure and write client testimonials, client video testimonials, and case studies to be used in proposals and presentation materials (in conjunction with firm marketing managers where applicable)* Assist with public relations opportunities and maintain up-to-date list of targeted industry or service-specific media contacts* Help generate thought leadership and story ideas, monitor competitive news, and develop specialized strategies for communicating other events* Track results and marketing return on objective* Utilize marketing department shared resources as appropriate to help execute initiatives* Continuously expand knowledge base in assigned specialized industries or services* Maintain prospect and client information in Salesforce.com database* Participate in professional organizations and independent study and integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate Participate in marketing taskforces and special projects as assigned Qualifications* Excellent Microsoft Office Suite skills. Experience with InDesign and Salesforce.com helpful. Experience with marketing automation tools preferred* Requires professionalism, diplomacy, organization, creativity, and ability to manage multiple project requests simultaneously in a timely manner, as well as the ability to work with all levels of management* Must be able to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused, collaborative and fast-paced environment. High-level verbal and written communication skills. High attention to detail* Bachelor's degree in marketing, communications, English, journalism or related field required* Minimum of 3 years marketing project planning and execution experience required, professional services environment preferred* Hands-on experience with Adobe InDesign, Salesforce.com, business-related social media, and Adobe Photoshop and Microsoft PowerPoint, Word, and Excel* General understanding of digital marketing and marketing automation concepts

Keywords: Baker Tilly Virchow Krause, LLP, Milwaukee , Senior Marketing Associate, Advertising , Milwaukee, Wisconsin

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