Brand Manager

Company: Crisis Prevention Institute
Location: Milwaukee
Posted on: January 12, 2021

Job Description:

Our Story: Crisis Prevention Institute Inc. is the worldwide leader in evidence-based de-escalation and crisis prevention training, and dementia care services. Since 1980, we've helped train more than 15 million people within service-oriented industries including education, healthcare, behavioral health, long-term care, human services, security, corrections, corporate, and retail.At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and SecuritySM of everyone. We believe in the power of empathy, compassion, and meaningful connections. We believe personal safety and security are the antidotes to fear and anxiety. It's a philosophy that is central to everything we do, and traces back to our beginning. It is what defines and differentiates us, and informs our core beliefs. The Role: The Brand Manager role is about understanding new and existing customers - and building awareness about how our products/services can satisfy their needs. We are looking for a motivated and results-driven Brand Manager who will uncover consumer insights and deliver innovative marketing campaigns. You would take an active role in our PR initiatives and employee communications programs to ensure our messages are consistent and engaging. You will be driven and inherently curious, creative, possess a strategic mind and have experience in implementing targeted brand campaigns.What You Get To Do Everyday:-- Support leadership when asked with active involvement in projects and/or assignments that occur either within the department or cross-departmentally. --Analyze brand positioning and consumer insights and shape and communicate our vision and mission.--Measure and report performance of all marketing campaigns and assess ROI and KPIs.-- Monitor market trends, research consumer markets and competitors' activities.-- Align the company around the brand's direction, choices, and tactics.-- In-depth understanding of the company's current products and future concepts.--Analytical skills to forecast and identify trends and challenges.-- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.Job Requirements:What You Bring To The Role:* Bachelor's degree in marketing, public relations, business, or related field* Proven ability to develop brand and marketing strategies and communicate recommendations to executives* Experience with and comfortable with CRM software* Experience in identifying target audiences and devising effective campaign.* Excellent understanding of the full marketing mix* Outstanding leadership skills with the ability to delegate responsibilities and authority effectively and to encourage individuals to decide how they will accomplish their goals and resolve issues.* Well-developed interpersonal skills, negotiation, writing, speaking, and listening skills.* Strong business acumen and strategic thinking ability.* Strong research and analytical skills partnered with a creative mind* Data-driven thinking and an affinity for numbers* Outstanding written and verbal communication skills, ability to communicate complex information accurately* Excellent organizational/project management skills and the ability to meet deadlines* CPI is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state, or local law. CPI will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

Keywords: Crisis Prevention Institute, Milwaukee , Brand Manager, Executive , Milwaukee, Wisconsin