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Member Experience Manager

Company: Delta Defense LLC
Location: West Bend
Posted on: May 6, 2021

Job Description:

Position Summary:The USCCA is a paid membership product and we are looking for a strong leader, strategic thinker and excellent communicator to drive our membership retention efforts.The ideal candidate has experience with retention marketing for a paid product, including strategy and campaign development, data analysis, loyalty marketing and executing cross-platform tests. This person has a proven track record of retaining existing members, increasing member value and winning back churned users. A clear understanding of how to effectively move members through a marketing funnel to increase loyalty is essential. Acquisition background is a plus.This role reports to the Director of Product Innovation. As a member of the Member Experience Team, this person will assist the Director of Product Innovation in developing retention and winback strategies, running campaigns and testing through various channels, analyzing cohort performance and sharing results with various internal teams.Duties/Responsibilities:* Focus on retention of existing members and increasing loyalty through the member lifecycle* Lead retention test ideation, development, execution and reporting across all platforms* Develop campaigns to drive traffic and increase engagement through all channels - social media, mobile app, in-person, direct mail and all digital platforms and product offerings* Create and test winback and upgrade strategies to increase member value * Analyze performance and member cohort data to help develop new marketing strategies * Develop relationships to work across various internal teams to push new membership features and tests forward * Summarize and promote sharing lessons learned* Manage a Member Experience Team of 2-3 direct reports Skills/Abilities and Education Requirements:* Minimum of 10+ years of Marketing Experience with 5+ years of focus on member retention marketing for a subscription-based product* Experience creating retention channel strategy and marketing campaigns* Experience running multivariate tests across various platforms and optimizing based insights and trends identified* Independent worker that can contribute to both quantitative and qualitative tasks * Ability to collaborate across teams and products without senior oversightPM 19Powered by JazzHRwvHvqxV5V3

Keywords: Delta Defense LLC, Milwaukee , Member Experience Manager, Executive , West Bend, Wisconsin

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