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Vertical Marketing Manager, Institutional

Company: Zurn Water Solutions Corporation (Formerly Rexnord
Location: Milwaukee
Posted on: January 16, 2022

Job Description:

Company Description
Zurn Water Solutions is the unrivaled leader in water solutions for health, human safety, and the environment. With our ecosystem of products and systems that are at the core of sustainability we deliver solutions that protect human health, conserve resources, and optimize our customers results. Water sustains everything. At Zurn we are Sustainably Inspired!
We offer the largest breadth of engineered water solutions and sustainable plumbing products, while delivering total building solutions for new construction and retrofit applications. Zurn designs, procures, manufactures, and markets products that provide and enhance Water Safety & Control, Flow Systems, and Hygienic & Environmental solutions.

Job Description
The Vertical Marketing Manager is a strategic marketing leadership position focused on driving share growth within the Institutional vertical. This critical role will champion and integrate all marketing efforts across the target vertical. Zurn brings an unmatched assortment of water solutions to the Institutional Industry and it will be the responsibility of this leader to communicate Zurn's unique value proposition across the key personas that influence the construction and ongoing maintenance of buildings including owners, architects, engineers, contractors and facility managers. This highly visible role will work cross-functionally across the organization to unify key stakeholders in the go to market strategy while delivering critical market insight and VOC.

Key Accountabilities
Develop and implement all marketing programs for the Institutional vertical
Create effective marketing plans that increase awareness, generate leads and fills the sales funnel with opportunities.
Collaborate across the marketing operations, demand generation and digital teams to execute marketing programs
Develop and implement Account Based Marketing (ABM) strategies and share growth plans across each target persona within the vertical
Create messaging that connects with the unique solutions across multiple layers of buyer personas
Represent the voice of the customer internally, cascading customer and market insights across the organization to influence the product roadmap and partnerships
Monitor and assess competitive and market dynamics within the vertical
Gain a deep understanding of each personas buyers journey in order to provide the right engagements at the right time
Develop and optimize the product assortment and positioning strategy for the vertical to drive share and profitability gains
Monitor the effectiveness of all marketing campaigns and programs for the vertical and make data-driven enhancements to drive effectiveness

Bachelor's degree in Business, Marketing, or related field
7+ years of experience in vertical marketing, product management, product/segment marketing or related experience
Demonstrated track record of driving measurable business growth via strategic marketing
Well versed in ABM strategies
Prior experience in the Institutional vertical highly preferred
Prior experience in building materials is preferred
Passion for transformative growth
Ability to travel 25%

Capabilities and Success Factors
Self-starter, high-performing team player adept at developing and shaping marketing strategies
Ability to effectively influence stakeholders across the organization
Strong drive for results
Works to fully align customer needs with company objectives
Uses data as a differentiator
Excellent communication (written and verbal) skills.
Project management skills
Uses technology to speed work execution
Embraces ambiguity and change

Total Rewards and Benefits
Competitive Salary
Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
Matching 401(k) Contribution
Health Savings Account
Educational Reimbursement
Matching Gift Program

Equal Opportunity Employer - Minority/Female/Disability/Veteran

At Zurn, we have a longstanding commitment to fostering, cultivating and preserving a culture of diversity, equity and inclusion so that all associates feel welcome and valued.

Keywords: Zurn Water Solutions Corporation (Formerly Rexnord, Milwaukee , Vertical Marketing Manager, Institutional, Executive , Milwaukee, Wisconsin

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