Senior Manager, Marketing Science

Company: Cox Automotive
Location: Caledonia
Posted on: January 16, 2022

Job Description:

Primary Location: 3003 Summit Blvd, Caledonia, WI, USDivision: Cox AutomotiveJob Level: Manager/Senior ManagerTravel: Yes, 5 % of the TimeSchedule: Full-timeShift: Day JobRequisition Number: 220225_68009294VACCINE POLICY: WHERE PERMITTED BY APPLICABLE LAW, YOU MUST BE FULLY VACCINATED AGAINST COVID-19 TO BE CONSIDERED FOR THIS U.S.-BASED JOB (REASONABLE ACCOMMODATIONS FOR MEDICAL AND RELIGIOUS OBJECTIONS WILL BE CONSIDERED).**This position is remote/work from home. You need to reside within the Eastern, Central or Pacific Time Zones.The Senior Manager, Marketing Science will be a critical player in Cox Autos digital transformation, working directly with Director, MarTech, as well as with cross-functional internal teams and external partners/vendors. As privacy regulations continue to evolve, you will be responsible for developing data-driven strategies for consumer and client-facing marketing teams, with an emphasis on how to best leverage CAIs vast portfolio of 1PD for activation and measurement purposes.You are a problem solver, have a passion for all things Data and Tech, and will be the in-house Marketing Science expert for Autotrader and Kelley Blue Book Brand and Performance Media teams. As a member of the Marketing Technology group, you will work hand-in-hand with leaders across Product and Analytics to generate insights needed to drive growth and strengthen ROI for core business units. You will have the ability to seamlessly translate business objectives into actionable data-driven recommendations for digital media planning and execution tactics.The ideal candidate will have experience working in highly complex matrix organizations and managing 3rd party agency partners. You will have a deep understanding of best-in-class analytics and data visualization tools (Google Analytics, Google Data Studio, Datorama, Tableau, etc.), as well as being motivated to explore future-proofed measurement solutions (clean room environments) to help combat challenges related to the depreciation of 3rd party cookies.

• Tracking & Measurement: define + implement + validate tracking, taxonomy, and data gathering strategies for measurement framework development
• Data Onboarding & Activation: blending of 1st and 3rd party datasets to be leveraged via media initiatives for B2C and B2B marketing teams
• Hands-on-Keyboard Data Exercises: design + build + automate processes related to analysis and reporting deliverables
• Insights & Analytics: clearly communicate business insights to cross-functional stakeholders and provide actionable recommendations for solutions that will drive the improvement of media outcomesQualifications:
  • Bachelors Degree (Marketing, Computer Science, Economics or relevant discipline) and 10 years of experience, with 3 years of leadership OR an equivalent combination of education and work- related experience.Preferred Qualifications:
    • 5 years of experience in Marketing Analytics and/or Data Science, preferably with a strong Consumer Media background in digital (paid search, display, social, video, email)
    • Proficient in Data Visualization (Tableau, Datorama, etc.)
    • SQL & Python experience working with large datasets
    • Proficient in Excel (preferably with a focus on forecasting and financial modeling)
    • Extensive hands-on-keyboard expertise with the Google Marketing Platform suite of products
    • Proven track record of leveraging quantitative analysis to drive marketing decisions
    • Strong analytical/problem-solving skills, attention to detail, and organization
    • Excellent written and verbal communication skills
    • Ability to manage and prioritize heavy workload and meet deadlines in a fast-paced environment
    • Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization
    • Experience managing advertising agencies and technology vendors (LiveRamp, Adstra, Google, Flashtalking, etc.)
    • This position requires up to 5% travel#RemoteJob
      Who We AreAbout Cox AutomotiveTheres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.About CoxWe are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Keywords: Cox Automotive, Milwaukee , Senior Manager, Marketing Science, Executive , Caledonia, Wisconsin