Digital Content Manager (Remote)

Company: Cella
Location: Milwaukee
Posted on: January 16, 2022

Job Description:

The remote Digital Content Manager sits on the marketing team at a robust non-profit healthcare system. You will oversee efforts to increase our client's health care websites' visibility, use, and impact on enhancing the organization's online presence and supporting key business objectives.
You will manage new website development, ongoing website design/functionality enhancements, website content strategy and management, SEO, and website analytics/dashboards. You will report directly to the Director of Marketing and manage Associates and temporary staff while working on a collaborative marketing team.
100% remote, but preferably located in CST or EST.
Digital Content Manager Responsibilities

• Manage website digital content strategy, SEO, execution, analytics, optimization, and reporting.
• Conduct keyword research and competitor analysis to close in on gaps and opportunities.
• Create new and update existing web content based on analytics and reporting.
• Oversee day-to-day content management for current websites and develop/maintain editorial calendars to ensure ongoing content accuracy.
• Project manage and coordinate closely with marketing, clinical, administrative, and IT staff, along with 3rd-party partners.
• Support website visitor-to-patient conversion funnel via SEO and website marketing.
• Supervise staff including Associate Digital Content Specialist and temporary employee(s).
• Comply with all Health System policies and procedures, and all applicable accreditation standards, laws and regulations, including those regarding patient confidentiality such as, but not limited to, HIPAA.
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  Digital Content Manager Requirements
  • 5 years experience in a relevant professional role (academic medical center or other healthcare experience)
  • Bachelor's Degree: Marketing, Journalism, Communications, or other related areas
  • Proven record of creating SEO copy, content, and keyword research
  • Google Analytics and Google Search Console experience
  • Drupal (content management software) or equivalent
  • HTML and/or other web languages
  • Social media experience: pay-per-click, display advertising, social media advertising
    Job ID: 323149Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.

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