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Director Market Insights and Operations

Company: Versiti
Location: Milwaukee
Posted on: January 25, 2023

Job Description:

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.
Position Summary
Under the direction of Executive Vice President and Chief Marketing Officer, the Director, Market Insights & Operations (MIO) is responsible for developing and implementing market research, business analytics and sales operations, and lead the Blood Operations Planning team. The Director, MIO implements overall market research, business analytics, and sales operations plan to leverage insights to drive growth across the entire organization. Responsible for identifying market opportunities and current gaps in order to develop and implement plans around marketing and sales operations. Leads the Blood Operations Planning team to ensure effective and efficient resource allocation to maximize blood collections. Accountable for providing leadership and direction to the MIO team and Blood Operations Planning team.

  • Provide leadership and direction to the MIO and Blood Operations Planning teams, including building team structure, and hiring, developing, and coaching talent
  • Lead and support market research plans for entire organization. Provide customer insights to marketing teams through development, execution and integration of market research and other data that will help drive key strategic and tactical decisions
  • Provide analytics and insights to internal team based on key demographics / market trends, and identify implications in the near and far term
  • Provide short/mid-term forecast, guide annual operational goal setting, and create the foundations for long range plan
  • Lead development of scorecards and metrics around strategic initiatives, and assist in calculating ROI for marketing tactics
  • Responsible for developing field team sizing, territory mapping, and field team compensation calculations
  • Drive data strategy across organization to establish data governance, aligned systems and automation to enable higher level insights on donor retention, collections, operational capacity and efficiency, and growth opportunities
  • Oversee insights and improvement areas based on an integrated NPS program (Net Promoter Score)
  • Support blood resource sharing (e.g., imports/exports) strategy and partner management to ensure stable blood supply and inventory levels
  • Develop and manage organizations customer relationship management (CRM) systems including HemaConnect and Salesforce, and oversee analyses related to donor recruitment and sales team effectiveness
  • Oversee design and execution of Blood operations calendar planning and resource assignment process
  • Lead team to connect and interrelate disparate ideas/data points such as: logistics associated with staffing productivity, equipment, travel time, blood drive hours of operations, cost per unit collected
  • Enable team to work independently as appropriate, recognizing when to involve key stakeholders and/or supervisor to minimize "lost opportunities" in managing customer service and budget impacts
  • Develop analytical tools that provide predictive outlook, and assist team in timely decision making and communication
  • Direct analyses related to Donor Services staff scheduling optimization, resourcing across Versiti, Mobile and Center capacity, and process improvement
  • Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
  • Complies with all policies and standards

    ***All new employees must obtain primary Covid-19 vaccination (single dose Johnson & Johnson or 2 dosages of Pfizer/Moderna/Novavax) prior to start date or have an approved accommodation prior to their start date.*** -

    • Bachelor's Degree required
    • Master's Degree MBA preferred


      • 7-9 years experience in market research, analytics, and/or customer operations required
      • 4-6 years experience in team management, including building, developing and coaching talent required
      • Healthcare industry experience preferred
      • 4-6 years experience in Business/Corporate development function and/or finance role supporting partnering activities required

        Knowledge, Skills and Abilities

        • Demonstrated leadership skills to include effective verbal and written communication, problem solving, decision making, conflict resolution, and the ability to influence others across all levels of the organization required
        • Highly developed analytical, critical thinking, deductive reasoning and problem solving skills, with the ability to effectively communicate and interpret technical financial information required
        • Ability to understand and interpret complex data from disparate sources, and aligning them to extract insights required
        • Proven track record in developing and coaching leaders required
        • Sales operations processes and systems to lead team through managing incentive processes required
        • B2B and B2C business performance assessment, understand drivers and barriers, help business implement changes required
        • Possess high ethical standards and values, personal integrity, and honesty required
        • Ability to travel to include out-of-region and overnight (approximately 10% of time) required

          Tools and Technology

          • Personal Computer (desktop, laptop, tablet) required
          • General office equipment (computer, printer, fax, copy machine) required
          • Microsoft Suite (Word, Excel, PowerPoint) required


Keywords: Versiti, Milwaukee , Director Market Insights and Operations, Executive , Milwaukee, Wisconsin

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