Hospice Community Liaison- Flint
Company: Hospice Acquisition Company, LLC
Location: Saint Francis
Posted on: November 2, 2025
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Job Description:
At Crossbridge Hospice, we believe a job is a good fit when the
role aligns with your personal values, reflects your interests,
utilizes your strengths, and provides opportunities for development
and growth. At Crossbridge Hospice, LLC, we are committed to
cultivating a workplace where people feel empowered to thrive. By
matching individuals with roles that resonate with their purpose
and aspirations, we foster a community driven by authenticity,
innovation, and shared growth. We believe that when people bring
their whole selves to work, remarkable things happen—for our teams,
our patients and their families, and the communities we serve.
Position Detail: The Community Liaison serves as a vital connector
between our healthcare services and the community. This role is
responsible for driving business development and managing both
inbound and outbound communications. The Community Liaison acts as
the local market leader for B2B (business-to-business), B2C
(business-to-consumer), and DTC (direct-to-consumer) engagement,
representing our organization to referral partners, patients, and
caregivers. Key Responsibilities: Business Development & Outreach:
Identify opportunities for in-services in the health care community
and coordinate their implementation with appropriate persons Build
and maintain strong relationships with referral sources such as
hospitals, physician offices, senior living communities, and other
healthcare providers. Identify and pursue new business
opportunities to grow patient census across service lines.
Represent the organization at community events, health fairs, and
professional networking functions. Patient & Family Engagement:
Educate patients, families, caregivers, and legal representatives
(POAs, guardians) on the benefits and services offered through
Hospice. Serve as a compassionate and knowledgeable resource to
guide families through the enrollment process. Communication &
Coordination: Develop relationships with medical staff offices,
hospitals and nursing homes; act as a consultant to medical staff
and hospital committees, as required to provide hospice and
end-of-life information Facilitate seamless communication between
referral sources and internal clinical teams. Ensure timely
follow-up on referrals and maintain accurate documentation of
outreach activities. Market Leadership: Provide formal and informal
education opportunities with physicians, physician office staff,
hospital social workers/discharge planners/patient unit staff,
nursing home staff and staff in community agencies. Collect and
analyze data of referral patterns from all referral sources, to
include physicians, social workers, discharge planners, hospital vs
community physicians and SNFs. Maintain a thorough knowledge of the
community’s health care market, competition, consumer demands and
governmental policies which influence the agency’s outreach goals
and access for patients/families Act as the face of the
organization in the local market, promoting brand awareness and
trust. Monitor market trends and competitor activity to inform
strategic planning. Skills and Experience Required Proven
experience in healthcare marketing, sales, or community
outreach—preferably in home health, hospice, or a related field.
Demonstrated ability to meet or exceed performance goals and key
performance indicators (KPIs). This includes: Referral volume
targets Patient admission and conversion rates Community engagement
metrics Timely follow-up and documentation standards Relationship
development with referral sources Strong interpersonal and
communication skills, with the ability to engage diverse audiences.
Knowledge of Medicare/Medicaid and other payer sources is a plus.
Knowledge of Hospice eligibility and levels of care is preferred
Knowledge of customer referral source [CRM] management systems for
activity tracking Ability to work independently and collaboratively
in a fast-paced environment. Valid driver’s license and reliable
transportation required. Preferred candidates will have a track
record of using data to drive decisions, improve outreach
strategies, and contribute to overall business development
goals.
Keywords: Hospice Acquisition Company, LLC, Milwaukee , Hospice Community Liaison- Flint, Healthcare , Saint Francis, Wisconsin
