Milwaukee School of Engineering (MSOE) invites applications for
a full-time Director of Digital Marketing to join our Marketing
Communications department. Under the direction of the Vice
President of Marketing & Community Engagement, the Director of
Digital Marketing will provide leadership in web and interactive
communications and the growing role they will play in supporting
MSOE’s growth. The Director will also work collaboratively with key
college stakeholders in crafting innovative and effective
communication strategies using a variety of interactive
communications including web, social media, PPC, SEM, SEO and other
emerging media; define campus website uses and audiences, assess
information needs, and design campus website to meet audience
needs; and work in close partnership with information technologists
on campus partners and vendors.
Essential Job Functions
Leads and directs university digital marketing including MSOE
website content and serves as lead administrator of all
institutional social media accounts. Provides oversight and
guidance to faculty and staff departments. Regularly consults with
and serves as a resource for enrollment, academic chairs,
development/alumni and leadership on web and digital enhancements
including roadmap of future enhancements to leverage emerging
Daily maintenance and updating of university website and
integration with social media and all university communications
channels to support and serve MSOE's various communities. Perform
quality assurance checks on the website for accuracy and
performance working with designated web content leads from each
department/area. Responsible for building new web pages, consulting
on development of new websites, and overseeing architecture of
Provides direct oversight of the Video and Multimedia Manager,
digital marketing assistant (student worker position) and all
external web design/development, paid and organic search, digital
media and marketing agencies. Train and supervise staff as
Responsible for developing and executing strategies to grow and
maximize online optimization and conversions and support business
goals that include enrollment and fundraising growth through
digital channels including but not limited to search marketing,
search optimization, and display advertising.
Utilize metrics that measure campaign ROI, content accuracy, and
search relevance. Utilize analytics tools to monitor and understand
website content performance and relevance. Monitor, measure and
reports performance against industry-standard engagement metrics
and develop recommendations for ongoing improvements and
enhancements to continually improve MSOE website and digital
Develop working relationships with campus constituents including
Information Technology and serve as co-chair MSOE's Web &
Interactive Steering Committee that provides oversight and
governance of all university web and digital communication
channels. Develop campus policies, based on institutional
priorities and strategies and industry standards and
Develop and implement training for campus constituencies
including professional development on such topics as social media;
identify problem areas, develop solutions, and create on-line
resources. Explain web design and purpose, and supervise campus web
authors to ensure reliability and consistency of websites.
Maintain currency in technical knowledge and understanding of
practical web design, management of websites/locations, and new
trends in web development and electronic communications.
Prepare software documentation and recommend changes and
improvements; test new software, and create documentation for the
implementation of new or modified application software.
Maintain inventory and license information as needed, order
materials, and manage day-to-day operations as required.
Supervise projects and/or manage daily operations of a project
as assigned, which may include development and maintenance of
project management information and documentation, such as task
lists, charts, specifications.
Participate in institutional professional development and
This list of duties and responsibilities is not all-inclusive
and may be expanded to include other duties and responsibilities as
management may deem necessary from time to time.
Bachelor's degree in user experience, media/web design,
technical or visual communication, marketing or a related field
5-7 years of experience using Web content management systems and
Strong understanding of Google analytics and other analytics
tools to interpret, make recommendations and drive optimal site
Strong understanding of social media platforms and analytics;
ability and desire to stay current with the evolving trends of
Established project management experience and strong
organizational and communications skills
Basic HTML and/or CSS experience
Expertise with visual design techniques and Web usability
Visual design skills blended with information architecture,
accessibility, and interface design principles.
Exceptional organizational skills and the ability to monitor and
manage workflows to meet deadlines.
Confident communication, presentation, and listening skills.
Great attention to detail, editing, and proofreading.
Creative abilities in finding interesting and effective ways to
present information and to generate new ideas.
Proficient with standard graphic design tools including
Knowledge and experience with search engine optimization (SEO)
and marketing (SEM) techniques to improve Web site traffic.
Ability to use Google Analytics to monitor and report on content
Basic experience with photography, video production, and
nonlinear editing is a plus.
Ability to read and interpret documents such as safety rules,
operating instructions, and procedure manuals. Ability to write
routine reports and correspondence. Ability to speak effectively
before others. Ability to effectively communicate in both written
and oral form.
Ability to use numbers to solve problems involving concrete
variables in standardized situations.
Ability to apply commonsense understanding to carry out written
or oral instructions.
While performing the duties of this job the employee is largely
sedentary, the ability to move is required. The employee is
occasionally required to traverse within their work area as well as
other areas on campus.
This job operates in a professional office environment. This
role uses standard office equipment, including but not limited to
computers, phones, photocopiers, filing cabinets, and fax
The above statements reflect the general details necessary to
describe the principle functions of the occupation described and
shall not be construed as a detailed description of all the work
requirements that may be inherent in the occupation. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions.
It is the policy of MSOE to provide equal employment opportunity
to all individuals regardless of their race, ethnicity, color,
creed, religion, sex, age, national origin, physical or mental
disability, military and veteran status, sexual orientation, gender
identity, genetic characteristics, marital status or any other
characteristic protected by local, state or federal law. This
policy applies to all jobs at the University and to all the terms,
benefits, and conditions of employment/enrollment.
Job ID: 54240224
Position Title: Director of Digital Marketing
Company Name: Milwaukee School of Engineering
Job Function: Marketing
Job Type: Full-Time
Job Duration: Indefinite
Min Education: BA/BS/Undergraduate
Min Experience: 5-7 Years
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