Harley-Davidson Lead Marketing in Monterrey , Mexico Lead
Additional Location: ** Career Band: Professional
At Harley-Davidson, we are building more than machines. It´s our
passion and commitment to continue the evolution of this storied
brand, and heighten the desirability of the Harley-Davidson
experience. To keep building our legend and leading our industry
through innovation, evolution and emotion, we need the best and
brightest talent. We stand for the timeless pursuit of adventure.
Freedom for the soul. Are you ready to join us?
The Marketing Lead is the subject matter expert for all topics
related to Global Marketing for one or more of the following areas:
Parts & Accessories (Parts & Accessories), General Merchandise
(General Merchandise), Motorcycles (MPP), Museum or events. The
Lead Marketing leads the execution of the approved marketing
strategy for their respective area including and new product launch
plan for multi-channel global use. Partners with global and
regional marketing stakeholders to ensure integration and
maximization of assets created.
Works closely with the Product Planning team to gain an
understanding of new and existing product offerings and sales
trends to inform product positioning, asset creation and
This position drives the creative process from concept through
production and delivery of assets (print and digital) to ensure
availability of quality tools and materials.
Partners with the Events teams to ensure Product Launch/event
priorities are executed effectively.
Leads other through influence to ensure the proper execution of
all marketing activities, including project assignments,
distributing workload and ensuring consistent day-to-day work flow
and tactical guidance.
Responsible for prioritizing and facilitating their respective
Bachelor's Degree Required
Requires a minimum of 8 years of related experience
Possesses a strong internal and external customer focus
Experience in high volume project planning and complex problem
Excellent facilitation, presentation and written communication
Analytical thinker, proven self-starter and problem solver
Experience working with motorcycles
Proficient in Adobe Creative Suite
Likely to be in a specialist Digital role today with at least
five years related professional experience leading creative,
planning, security, optimization, localization and analytics
reporting across all owned digital channels. This role will lead
all aspects of the digital function day to day.
Comfortable in a matrix, commercial and metrics driven
environment with high levels of responsability.
We offer an inclusive compensation package for all salaried
employees including, but not limited to, annual bonus programs,
employee discounts on motorcycles & related products, general
merchandize, and more. We believe that employees do their best work
when they are free to be themselves. This means our dress code is
relaxed, and all types of work styles are welcomed.
Job Function: Marketing
Direct Reports: No
Travel Required: 0 - 10%
Visa Sponsorship: This position is not eligible for visa
Relocation: This position is not eligible for relocation
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