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Earned Media and Engagement Senior Consultant

Company: Medical College of Wisconsin
Location: Milwaukee
Posted on: September 13, 2020

Job Description:

Earned Media and Engagement Senior Consultant

Requisition ID #: 27153

Job Category: Communications

Employment Type: Full Time

Experience Level: Experienced (non-manager)

Work Location: Research Park Center

Department: Communications and Brand Strategy

The Earned Media and Engagement Senior Consultant is curious and creative, proactively seeking stories and ideas from across the institution that are relevant for media and other external stakeholders. This person builds trusted partnerships with internal and external stakeholders, including Milwaukee’s racially, gender identity and religious populations, through outreach and engagement.

As a team member of the Office of Communications, this role is responsible for media relations and external reputation building including developing proactive relationships and trusted partnerships with a diverse community. This person will help build local, regional and national reputation for the Medical College of Wisconsin (MCW) by finding and vetting compelling stories with potential media interest. The individual will inform the planning and strategy of issues and reputation management and provide counsel to MCW leaders and faculty on voice, messaging, audience relevance and positioning on stories supporting the institution’s strategic framework.

Under the supervision of the External Relations and Engagement Manager, this individual is a key member of various integrated teams across the institution and responsible for proactive and reactive media relations and external reputation building to support MCW. Organizational Structure Location:


Communications and Brand Strategy


External Relations

Reports To (Title):

External relations and engagement manager

Direct Reports (Title):

External relations intern

Collaborates with (Title):

Communications Department and other departments, faculty, staff, students, clinical partners and executive leadership


Full-time role with expectations for coverage during core business hours and flexibility required as necessary to accommodate interviews, events and other business needs. Minimal travel is required. Work from home option and flexible.

Job Dimensions Collegiality

Exhibit confidentiality, honesty, and actions that build trust and strengthen relationships. Listen to others and effectively communicate in a clear and concise manner through written and verbal communication. Demonstrate respect and commitment to the values of diversity and equity; seek out and incorporate a variety of perspectives into decision making. Demonstrate cultural competency, cultural humility and an understanding of equity in balancing many community voices.

Excellence & Creativity

Exhibit initiative and ingenuity by taking ownership of tasks to proactively improve communications, services, avoid miscommunications, or develop opportunities. Generate novel and valuable ideas to impact missions. Identify and implement new methods to increase efficiency and quality.

Education & Development

Participate in design, development and/or evaluation of process, instructional materials, methods, or programs. Seek out mentorship and learning opportunities. Develop and maintain professional affiliations.


Resourceful in deviating from the routine; adapt behaviors, priorities and work methods to meet needs of others. Support transformational change to achieve institutional vision and strategies.

Dependability & Judgment

Demonstrate equitable, thoughtful and timely decision making. Uses active listening, analysis, research, and creativity to solve problems, make decisions and offer effective solutions. Show reliability and accountability in the successful completion of all work.

Stewardship & Institutional Citizenship

Be an active and thoughtful participant in institutional initiatives, meetings and committee work. Conserve resources and use in an efficient and cost-effective manner across all MCW missions. Look for ways to improve and promote quality within area of influence.

Primary Functions Media Relations

Develops and maintains meaningful relationships with members of the media

Plans, develops, organizes and implements external engagement and media plans, programs, projects and deliverables that support MCW’s strategic priorities and initiatives

Demonstrates strong writing abilities by crafting messages for varied audiences that are clear, engaging, actionable and relatable

Researches and gathers information, interviews faculty, staff, students, alumni and partners as needed, follows fact-checking and approval processes for producing news releases and pitches to media

Prepares communications deliverables for a variety of external audiences and channels including plans, articles, news releases, escorts media as needed, briefing documents, speeches, emails and reports and others as needed

Partners with others to ensure comprehension of topics and issues, with ability to reflect appropriately to media and other external stakeholders

Relationship building with key individuals and organizations

Collaborates with team and with external partners on strategies, including timing, partnerships and opportunities

Provides guidance and advice to stakeholders and assigned departments on emerging and urgent communications issues

Ensures that information is high-quality, available, easy to find and convenient; utilizes communications templates, reflects the input of identified reviewers, and follows communications processes and protocols

Ensure communications support the institution’s mission, culture, processes and strategic initiatives.

Participates as an engaged and contributing member of MCW’s communications team


Analyzes and provides insights on content performance and recommendations for improvement

Provides suggestions for content for social media

Assists with digital photography as needed

Job Scope Level of Communication

Will communicate frequently with all members of the Office of Communications, executive leadership, faculty, staff, students across all departments, clinical partners, alumni and donors.

Responsibility for funds or property

Expected to perform in a fiscally responsible manner

Manages External Relations Intern

Task Variety

Work priorities and activities may frequently change depending on time of year and current events.

Decision Making

Will be responsible for making decisions to participate in or decline interviews and maintaining accuracy during interviews.

Number of Direct Reports


Use of Confidential Information

Will be informed of and have to access confidential information. Must maintain confidentiality of information in accordance with MCW policy and procedures.

Number of faculty / staff supported

1 Staff with the addition of other communications team members as needed

Physical Requirements Minimal

Negligible. Little or no exposure to hazards.

Sensory Acuity Ability to detect and translate speech or other communication required. May occasionally require the ability to distinguish colors and perceive relative distances between objects.

This job works in an indoor, environmentally controlled environment.

Work is occasionally performed outdoors for events or interviews.

Work is performed in close quarters with others.

Events may occur off site, or in different regions.

Classification Grade Name 16

Full-Time Equivalent 1.0

FLSA Status Exempt

FLSA Test Administrative

Workweek Full-time role with expectations for coverage during core business hours and flexibility required as necessary to accommodate business needs.

Job Name Specialist

Position Category Professional Services

Disclaimers Employment in this position may be contingent upon successfully completing a background and criminal history check, caregiver background check in accordance with the Wisconsin Caregiver Background Check

Law, physical examination, and / or driving record check.

Equal Opportunity Employer

The Medical College of Wisconsin is an affirmative action / equal opportunity employer and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, veteran status, disability, or sexual orientation.

Diversity and Inclusion

The Medical College of Wisconsin defines diversity as a commitment to recognizing and appreciating the variety of individual differences in an environment that promotes and celebrates individual and collective achievement. The diversity of MCW continues to be an important source of innovative ideas and creative


Employees that have access to MCW, affiliate, subsidiary, or student data or Protected Health Information

(PI), or research protected information are obligated to protect the confidentiality and proper use and access of this information in order to prevent loss, misuse, unauthorized access, unnecessary identification,

This job description is not an employment contract and the Medical College of Wisconsin may modify this document at any time. This document is intended to indicate the types of tasks and levels of skill, effort, and responsibility required by positions assigned this title. This information shall not be construed as a declaration of the specific duties and responsibilities of any particular position. It is not intended to limit or modify the right of any supervisor to assign, direct, and control the work of direct reports. The functions described are not to be interpreted as exclusive or all-inclusive of the various functions performed.

Preferred Schedule:

M - F; 8-5

Position Requirements:

Specifications Bachelor’s degree required or equivalent progressive experience or training

Minimum Required Experience:

7 years

Preferred Field of Study:

Communications, Journalism, Public Relations, Marketing, English or related field

Certification / Licensure


Preferred Prior Experience:

8-10 years integrated communications, including 5 years of demonstrated public relations experience or related strategic communications consulting

Knowledge, Skills, and Abilities Knowledge

Demonstrated experience working with media and familiarity with local media

Cultural competence and responsiveness


Demonstrated ability to engage a broad range of partners and collaborators representing varied communities with varied social and cultural backgrounds and interests

Demonstrated experience managing multi-channel programs and working as part of an integrated communications team t

Excellent verbal and written communication skills, involving concise, accurate reporting or persuasive writing and confident, professional interpersonal and enterprising research/ reporting skills

Familiarity with news writing and AP style. Proficiency in Microsoft Office and Outlook applications and accurate typing skills. Proficiency in Cision or other media tracking and performance tools and applications preferred.

Professional demeanor and excellent human relations relationship building skills.

Excellent verbal and written communication skills, including precise, accurate writing

Management of team members

Demonstrated skills in collaborating, troubleshooting, problem solving, decision-making, conflict resolution and team building; comfort with ambiguity and competing priorities.


Demonstrated ability to analyze and evaluate information from a strategic perspective

Ability to manage and direct individuals, delegate appropriate work

Demonstrates cooperation, curiosity, courtesy and consideration when working effectively with varied people (many different individuals and departments)

Demonstrated ability to serve as a valued and trusted partner to executive and administrative leaders, members of communications team, faculty, and others

Ability to remain flexibleand adapt to changing priorities

Demonstrated ability to work independently at a high level and with a significant degree of confidentiality Demonstrate responsibility, dependability and the capability of shifting between tasks quickly

About MCW

The Medical College of Wisconsin (MCW) is one of the largest healthcare employers in Wisconsin. We are a distinguished leader and innovator in the education and development of the next generation of physicians, scientists, pharmacists and health professionals; we discover and translate new knowledge in the biomedical and health sciences; we provide cutting-edge, collaborative patient care of the highest quality; and we improve the health of the communities we serve.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Keywords: Medical College of Wisconsin, Milwaukee , Earned Media and Engagement Senior Consultant, Other , Milwaukee, Wisconsin

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