Vice President of Communications and Marketing VICE PRESIDENT OF
COMMUNICATIONS & MARKETING
At Planned Parenthood of Wisconsin, Inc. (PPWI), we work to
provide quality, affordable health care services, comprehensive
education, and strong advocacy. We serve over 60,000 patients
annually in 24 health centers statewide, making us the largest
and most trusted reproductive health care provider in Wisconsin.
Our goal is to help keep Wisconsin safe, healthy and strong!
This is an excellent opportunity for a Vice President of
Communications and Marketing at our Jackson Street Administration
Office in Milwaukee, WI.
WHAT ARE YOU LOOKING FOR?
Do the ceaseless attacks on reproductive freedom make you want
to get into the fight? Is it time to apply your passion and energy
to a mission that’s at the core of who we are as country?
If you are a dynamic and seasoned communications and marketing
professional, we want you to bring your expertise, energy and
leadership to Planned Parenthood of Wisconsin (PPWI). We have a
burgeoning team of communication specialists that is seeking a
steward who can meld strategy with tactics; communications with
employee and patient experience, public relations with social
media; advertising with brand management; marketing with
Too tall of an order? Or exactly the type of challenge you’ve
been looking for?
If Yes, to the latter... Join us. Become our Vice President of
Communications and Marketing. Be a part of the team delivering
essential education, health care and advocacy and help ensure that
life-saving services, sex education, and quality public health
policies are protected and expanded upon in our great state of
PURPOSE OF POSITION:
The Vice President of Communications and Marketing is
responsible for leading a dynamic team of communications
specialists, public relations professionals, and partnering
marketing/design firms that underpin the Planned Parenthood of
Wisconsin brand. The role actively integrates earned media, paid
media, a broad social media strategy, public policy campaigns,
organizational advertising, events, and internal communications.
The VP will develop, execute and evaluate short and long-term
culturally relevant marketing strategies, as well as take
responsibility for setting metrics and sharing/refining results.
Further, the position will play a key role among senior leadership
to translate agency-wide strategic initiatives into actionable
plans that create continuity in messaging, internally and
Experienced leader with outstanding written and verbal
communications skills, and a track record of success in a
fast-paced and dynamic environment.
Demonstrated ability to convey a vision, develop strategy, lead
on execution with high quality results.
Demonstrated ability to tell important stories.
Demonstrated supervision and experience successfully cultivating
a collaborative team environment.
History of managing branded communications, building brand
awareness and driving key messages to identified target
Familiarity with communicating around a range of topics
impacting organizational brand and related audiences including:
health care services, public health outcomes, development and
educational programming, as well as public policy and legal
proposals and impacts.
Experience managing crisis communications.
Demonstrated knowledge of digital and earned media
Commitment to a person’s right to make personal decisions
regarding health care, including abortion.
Commitment to diversity, equity and inclusion and eradicating
Organizational skills including attention to detail.
Ability to handle multiple projects and meet budget and
Proficiency in use of personal computers and Microsoft
applications such as Word, Excel, and Power Point.
Bilingual English/Spanish a plus.
EDUCATION and/or EXPERIENCE:
Bachelor’s degree and minimum of seven years’ experience in a
public relations, communication, marketing or related role.
Demonstrated experience with writing, editing, interfacing with
graphic arts, news media relations and working with printers and
other related vendors. Three years of supervisory experience and
demonstrated team leadership required.
Carries out supervisory responsibilities in accordance with the
organization's policies and applicable laws. Responsibilities
include interviewing, hiring, and training employees; planning,
assigning, and directing work; appraising performance; rewarding
and disciplining employees; addressing complaints and resolving
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions. The position is predominantly sedentary
requiring the ability to sit, bend, stand and walk. May require
occasional stooping, reaching, stair-climbing and repetitive
motions of the hands and wrist related to writing and typing at an
electronic keyboard. Effective speech and hearing ability to allow
for effective communication. Rarely requires kneeling,
pushing/pulling and repetitive motions of the feet.
Physical demands of the position necessitate hearing, talking,
handling and grasping regularly. May require lifting up to 30
pounds. Specific vision conditions include close vision reading.
Requires the ability to operate a computer, telephone, fax, copy
machine and calculator.
The position is generally performed in an office environment but
involves frequent interruptions. The noise level is generally low
to quiet. The work environment characteristics are representative
of those an employee encounters while performing the essential
functions of this position. Reasonable accommodations, however, may
be made to enable individuals with disabilities to perform said
Evening and/or weekend hours may frequently be necessary.
This position requires traveling statewide, necessitating a
valid driver’s license and auto insurance in accordance with agency
liability standards is required. Must have own reliable
ESSENTIAL DUTIES and RESPONSIBILITIES: Integrated Strategic
Develops and oversees the execution of PPWI’s integrated
internal and external communications and marketing plan supporting
the organization’s strategic plan, brand identity and launch of new
initiatives reflecting and utilizing all available mediums
including public relations.
Work closely with the Chief Brand Strategy Officer to build and
maintain brand alignment on all internal and external
Work directly with PPFA Guidelines to build out brand standards
to deploy across the organization.
Develop the brand playbook and Standard Operating Procedures for
brand programming to drive consistency across all programming.
Ensure strategies and materials are culturally and
linguistically inclusive for our staff, patients and communities.
PPWI has a large Spanish language constituency in particular.
Responsible for the final decision on any branded materials
distributed internally or externally.
Develop and execute special project communications in alignment
with strategic goals. Serve as a member of, or appoint a designee,
to relevant agency committees and ad hoc project teams.
Serve as a member of agency Senior Management Team.
Leads crisis communications team.
Identify and listen to key stakeholder audiences to execute
marketing strategies for patient acquisition and retention.
Includes overseeing collaboration with outside marketing
Leverage market analysis, consumer, supporter, and patient
demographics to inform initiatives and timelines.
Oversees the production of publications, maintaining production
schedules, overseeing distribution of communication materials,
overseeing relationships with designers and/or printers. Ensure
adherence to graphic standards of brand identity.
Develops, or oversees the development, of a wide variety of
assignments including writing material on complex and technical
subjects as well as creative writing.
Oversees content production for website and digital media.
Supports general agency communication needs and takes leadership
role in recommending communication strategies and solutions.
Develops and directs an annual packaging of sponsorship
opportunities for Planned Parenthood events.
Engages with Planned Parenthood Federation of America (PPFA) on
Leadership and Personnel:
Lead the ongoing development, collaboration and staffing and of
an integrated Communications and Marketing team.
Develop a strategic communications model to reflect & provide
statewide to support a community-centric approach
Develop clear processes for other departments to invoke the
services of the communications team.
Develop, prepare and coach agency spokespeople as needed
Attend events as needed
Manage or oversee the management of outside agency communication
and marketing partners.
Develop and manage annual programming budget.
Reviews on a regular basis financial statements and reports, and
makes changes in resource allocation and spending, to ensure
resource stewardship and budget compliance.
Supports and adheres to the financial controls and related
policies and procedures of PPWI.
Other duties as assigned.
#L1-DS1 Please submit your resume and cover letter to be
considered for the position. We look forward to hearing from