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Practice Team Lead, Field Marketing Consulting

Company: Northwestern Mutual
Location: Milwaukee
Posted on: September 13, 2020

Job Description:

National Postdoctoral Association Career Center Practice Team Lead, Field Marketing Consulting

Practice Team Lead, Field Marketing Consulting Description

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

What's This Role?

The practice consulting lead will play a key role in equipping Northwestern Mutual's most elite advisors and sophisticated practices with marketing expertise, guidance and tools to drive business growth. Specifically, this role will be accountable for leading a team of field marketers who will help identity marketing needs and consult on strategies and tactics to elevate each firms' local brand presence, acquisition, client engagement and retention efforts. This role will require strong partnership and collaboration with Field force and cross-functional teams including Marketing, Communications, Career Distribution, Law, and Compliance.

Primary Responsibilities

Lead definition, execution and optimization of marketing consulting and services to support elite advisors and their teams

Build, lead, develop and motivate team of results-oriented marketers to successfully impact team, department and enterprise goals

Partner with top advisors and teams to elevate the impact of their individual marketing efforts

Advocate and/or lead efforts to refine and improve marketing policies, processes, strategies, tools and best practices based on field, consumer and competitive insights

Help create a sense of community, including identifying and sharing 'best practices'

Partner with Field marketing leadership to develop techniques to measure and quantify the impact of marketing initiatives on sales and field engagement

Contribute to strategic/long-term planning efforts related to field marketing

Accountable for deepening relationships, connections and engagement with advisors and field leadership

Stay current on competitive and local marketing trends and developments

Represent and present on behalf of Field Marketing at various field events and venues

Bring Your Best! What this role needs:

Education and Experience

Bachelor's degree in Business, Marketing or related field

7+ years of marketing with a focus on helping local businesses (i.e advisor firms) execute full funnel marketing through traditional, social and digital channels - client side or agency

Financial Services or experience in regulated industries.

Knowledge of private wealth management segments and affluent markets is preferred

Knowledge, Skills & Abilities:

Highly developed interpersonal and communication skills to build and maintain field relationships and deescalate issues and crises quickly and efficiently

Track record of building high performing teams and demonstrated ability to direct others through change in a fast paced, matrixed organization without formal authority

Superior diagnostic and problem-solving skills with proven track record of measuring the value of marketing programs, even with incomplete data

Exceptional written and oral communications skills and able to speak on a professional level with field representatives in variety of settings

Experience working with internal and external agencies to deliver effective creative that generates strong business results.

Presentation and/or facilitator led training experience (one-on-one, small and large groups)

Ability to lead through ambiguity and adapt to changing priorities and resourcing

Ability to juggle multiple, demanding projects simultaneously and with accuracy

#LI-Post

This job is not covered by the existing Collective Bargaining Agreement.

Grow your career with a best-in-class company that puts our client's interests at the center of all we do. Get started now!

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

Job Information

Job ID: 54495037

Position Title: Practice Team Lead, Field Marketing Consulting

Company Name: Northwestern Mutual

Job Function: Other

Job Type: Full-Time

View your connections at Northwestern Mutual LinkedIn Please refer to the company's website or job descriptions to learn more about them.

Lead Product Manager, Digital Product Management

Intern, Field/Application/Commercial Eng

15800 Crabbs Branch Way, Rockville, Maryland 20855 (301) 984-4800

Keywords: Northwestern Mutual, Milwaukee , Practice Team Lead, Field Marketing Consulting, Other , Milwaukee, Wisconsin

Click here to apply!

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