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Marketing Partner Program Lead

Company: Northwestern Mutual
Location: Milwaukee
Posted on: September 13, 2020

Job Description:

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference. What's the role?

The Marketing Partner Program Lead is a newly created role within the Field marketing team at Northwestern Mutual. As a member of the Field Marketing team, this individual will play a key role in helping ensure advisors and their practices have the right guidance and resources to build a local brand presence, acquire new clients and deepen existing relationships. Specifically, this role is

Principal Accountabilities:

Responsible for developing and executing pre-approved agencies program to meet custom marketing needs, including strategy and execution to scale program to additional advisors

Accountable for ensuring advisor satisfaction with agency output and capacity, replacing and/or expanding number of agencies and resolving advisor escalations

Ensure agencies are up to date on most current brand standards, compliance rules and internal marketing capabilities/platforms to reduce cycle times and minimize rework

Subject matter expert of agencies capabilities and specialties areas to navigate advisors to best agency based on each advisor’s marketing objectives

Consult with advisors on marketing plans, creative briefs and material development, coordinating with compliance, internal teams and marketing agencies as needed

Develop a deep understanding of our advisors and target consumer: who they are, how we can reach them, and what they value

Collaborate and build relationships across marketing to ensure all field needs are met and addressed through the combined marketing services available

Contribute to creation and management of best practices and how-to resources

Maintains strong relationships with the field and deescalates issues and crises quickly and efficiently

Bring Your Best! What this role needs:

Education and Experience:

Experience working with agencies– client or agency side-to deliver effective creative that generates strong business results.

Experience with helping local businesses (i.e advisor firms) execute full funnel marketing through traditional, social and digital channels – client side or agency

Financial Services or experience in regulated industries preferred.

Knowledge, Skills & Abilities:

Strong project management and relationship management skills

Demonstrated ability to manage and negotiate with 3rd party vendor

Analytical and problem-solving skills. Ability to use feedback and data to optimize current programs and processes and identify new opportunities.

Proven track record of measuring the value of marketing programs, even with incomplete data

A self-starter with the ability to work independently and as part of a team

This job is not covered by the existing Collective Bargaining Agreement.

Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now!  We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

Posted 2 Days Ago

Full time

JR-15306

About Us At Northwestern Mutual, we believe relationships are built on trust. That our lives and our work matter. These beliefs launched our company over 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual. What started in Milwaukee, WI has grown into 7,000+ home office professionals split across 3 campuses: New York City, Franklin and downtown Milwaukee (HQ) - each one bringing with it its own unique talent and culture. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual as we are growing our digital and tech capabilities and are always on the lookout for bright, tech-savvy candidates.

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

Keywords: Northwestern Mutual, Milwaukee , Marketing Partner Program Lead, Other , Milwaukee, Wisconsin

Click here to apply!

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