Digital Marketing Strategist Position Number 02273460 Division
University Relations & Communications Department B914600 Integrated
Marketing & Communication Position Type Non-Teaching Academic Staff
Appointment Type Fixed Term/Project FLSA Status Exempt Percent 100%
Posting Type Staff Introduction (Description of
UW-Milwaukee is recognized as one of the country's top research
universities. With more than 190 academic programs, UWM offers a
world class education to more than 24,000 students from more than
90 countries. UW-Milwaukee partners with businesses throughout the
region, conducting joint research and offering internships to
students enrolled in its 14 schools and colleges. UWM's 104-acre
central campus is located on Milwaukee's upper east side, one of
the city's most attractive residential areas and home to many
faculty, staff, and students.
As the Digital Marketing Strategist at the University of
Wisconsin-Milwaukee, you will play an integral role building the
UWM brand and supporting key university priorities and recruitment
initiatives. Working collaboratively with the Integrated Marketing
& Communication team and under the direction of the Digital
Marketing Manager, you will buy digital media on behalf of the
university with the goal of increasing awareness, generating leads
and driving enrollment through digital advertising. To excel as a
Digital Marketing Strategist, you must be a leader with a
well-rounded experience of budgeting and placing digital
advertising, understanding digital analytics and KPIs, developing
marketing strategies and working directly with direct media buyers
like Google Ads, Facebook, Instagram, LinkedIn, Snapchat, a DSP and
other emerging platforms. In addition to buying and placing the
media, the person in this position would report campaign progress
using Google Analytics, Tag Manager and Data Studio.
* Bachelor's degree in marketing, communications or related
fields. * Progressively responsible experience/growth in marketing,
communications, digital media, etc.
* Demonstrated ability to take initiative, exercise sound
judgement and handle multiple priorities in a fast-paced
environment. * Demonstrated ability to lead and successfully
execute projects that involve multiple team members and
stakeholders (i.e. organizing work, communicating with peers,
driving deadlines, etc.) * Demonstrated ability to think
strategically, create and implement strategy plans for a variety of
digital projects and proactively pitches ideas to clients to
achieve organizational goals. * Demonstrated ability to meet
deadlines. * Demonstrated ability to create, organize and manage
digital budgets. * Demonstrated experience placing, managing,
optimizing and tracking advertising with major digital platforms
and advertisers (Facebook, Twitter, Instagram, YouTube, LinkedIn,
Google Ads, demand side platforms, etc.) * Experience working with
Google Analytics and Tag Manager to track campaigns and manage
Applicants should submit an application letter addressing every
one of the educational and professional qualifications above, a
professional resume, and the names and contact information for
three professional references.
Please note a supplemental skills assessment will be issued as
part of the application process. For this position applicants are
required to apply online. UWM will not consider paper, e-mailed or
In instances where the Search and Screen Committee is unable to
ascertain from a candidate's application materials whether they
meet any of the qualifications, they will be evaluated as not
meeting such qualifications.
Application Deadline 05/31/2021 Continuous (Open Until Filled?)
No If Continuous, Initial Review Date Position Contact Name Alison
Wiencek Contact Phone 414-290-7200 Contact Email firstname.lastname@example.org
For this position, applicants are required to apply online. UWM
will not consider paper, emailed or faxed applications.
Additionally, applicants must complete all required fields and
attach any required documents. The process is complete when the
message "Your application has been submitted" is displayed and you
receive a confirmation number.
UWM is an AA/EO employer: All applicants will receive
consideration for employment without regard to race, color,
national origin, religion, sex, sexual orientation, gender
identity/expression, disability, or protected veteran status.
UWM provides reasonable accommodations to qualified individuals
with disabilities who are employees or applicants for employment.
Employment opportunities will not be denied because of the need to
make reasonable accommodations for a qualified individual with a
disability. If you need assistance or accommodation in applying
because of a disability, please contact email@example.com or
414-229-4463. This job announcement and other material on this site
will be made available in alternate formats upon request to an
individual with a disability.
Confidentiality of Applicant Materials
UWM is a State agency and subject to Wisconsin's Open Records
Law. UWM will not, however, reveal the identities of applicants who
request confidentiality in writing except as may be required by
Wisconsin's Open Records law. In certain circumstances, the
identities of "final candidates" and/or the identity of the
appointed applicant must be revealed upon request.
CBC and Reference Check Policy
Employment will require a criminal background check. UWM takes
the prevention of sexual misconduct seriously. As such, you and
your references will be required to answer questions regarding any
past findings of sexual violence and sexual harassment or any
pending allegations of sexual violence or sexual harassment.
Annual Security and Fire Safety Report (Clery Act)
For the UWM Annual Security and Fire Safety Reports (i.e., Clery
Report), which includes statistics about reported crimes and
information about campus security policies, see
http://www.cleryact.uwm.edu/, or call UWM's Dean of Students
Office, Student Union 345 at (414) 229-4632 for a paper copy.
In compliance with federal law, all persons at the time of their
start date will be required to verify identity and eligibility to
work in the United States and to complete the required employment
eligibility verification form upon hire.
Title and Total Compensation Project
The University of Wisconsin System is engaged in a Title and
Total Compensation (TTC) project to redesign job titles and
compensation structures. As a result of the TTC project, official
job titles on current job postings may change in 2021. Job duties
and responsibilities will remain the same. For more information
* Cover Letter * Resume/Curriculum Vitae * References
Posting Specific Questions
Required fields are indicated with an asterisk (*).
Department of Human Resources
2021 University of Wisconsin-Milwaukee
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