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University Relations Specialist

Company: University of Wisconsin System
Location: Milwaukee
Posted on: June 12, 2021

Job Description:

Digital Marketing Strategist Position Number 02273460 Division University Relations & Communications Department B914600 Integrated Marketing & Communication Position Type Non-Teaching Academic Staff Appointment Type Fixed Term/Project FLSA Status Exempt Percent 100% Posting Type Staff Introduction (Description of School/College/Dept/Program)

UW-Milwaukee is recognized as one of the country's top research universities. With more than 190 academic programs, UWM offers a world class education to more than 24,000 students from more than 90 countries. UW-Milwaukee partners with businesses throughout the region, conducting joint research and offering internships to students enrolled in its 14 schools and colleges. UWM's 104-acre central campus is located on Milwaukee's upper east side, one of the city's most attractive residential areas and home to many faculty, staff, and students.

Job Summary

As the Digital Marketing Strategist at the University of Wisconsin-Milwaukee, you will play an integral role building the UWM brand and supporting key university priorities and recruitment initiatives. Working collaboratively with the Integrated Marketing & Communication team and under the direction of the Digital Marketing Manager, you will buy digital media on behalf of the university with the goal of increasing awareness, generating leads and driving enrollment through digital advertising. To excel as a Digital Marketing Strategist, you must be a leader with a well-rounded experience of budgeting and placing digital advertising, understanding digital analytics and KPIs, developing marketing strategies and working directly with direct media buyers like Google Ads, Facebook, Instagram, LinkedIn, Snapchat, a DSP and other emerging platforms. In addition to buying and placing the media, the person in this position would report campaign progress using Google Analytics, Tag Manager and Data Studio.

Minimum Qualifications

* Bachelor's degree in marketing, communications or related fields. * Progressively responsible experience/growth in marketing, communications, digital media, etc.

Preferred Qualifications

* Demonstrated ability to take initiative, exercise sound judgement and handle multiple priorities in a fast-paced environment. * Demonstrated ability to lead and successfully execute projects that involve multiple team members and stakeholders (i.e. organizing work, communicating with peers, driving deadlines, etc.) * Demonstrated ability to think strategically, create and implement strategy plans for a variety of digital projects and proactively pitches ideas to clients to achieve organizational goals. * Demonstrated ability to meet deadlines. * Demonstrated ability to create, organize and manage digital budgets. * Demonstrated experience placing, managing, optimizing and tracking advertising with major digital platforms and advertisers (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google Ads, demand side platforms, etc.) * Experience working with Google Analytics and Tag Manager to track campaigns and manage analytics.

Application Instructions

Applicants should submit an application letter addressing every one of the educational and professional qualifications above, a professional resume, and the names and contact information for three professional references.

Please note a supplemental skills assessment will be issued as part of the application process. For this position applicants are required to apply online. UWM will not consider paper, e-mailed or faxed applications.

In instances where the Search and Screen Committee is unable to ascertain from a candidate's application materials whether they meet any of the qualifications, they will be evaluated as not meeting such qualifications.

Application Deadline 05/31/2021 Continuous (Open Until Filled?) No If Continuous, Initial Review Date Position Contact Name Alison Wiencek Contact Phone 414-290-7200 Contact Email Application Notes

For this position, applicants are required to apply online. UWM will not consider paper, emailed or faxed applications. Additionally, applicants must complete all required fields and attach any required documents. The process is complete when the message "Your application has been submitted" is displayed and you receive a confirmation number.

Legal Notices

AA/EO Statement

UWM is an AA/EO employer: All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.

Reasonable Accommodations

UWM provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact or 414-229-4463. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.

Confidentiality of Applicant Materials

UWM is a State agency and subject to Wisconsin's Open Records Law. UWM will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin's Open Records law. In certain circumstances, the identities of "final candidates" and/or the identity of the appointed applicant must be revealed upon request.

CBC and Reference Check Policy

Employment will require a criminal background check. UWM takes the prevention of sexual misconduct seriously. As such, you and your references will be required to answer questions regarding any past findings of sexual violence and sexual harassment or any pending allegations of sexual violence or sexual harassment.

Annual Security and Fire Safety Report (Clery Act)

For the UWM Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see, or call UWM's Dean of Students Office, Student Union 345 at (414) 229-4632 for a paper copy.

Employment Authorization

In compliance with federal law, all persons at the time of their start date will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Title and Total Compensation Project

The University of Wisconsin System is engaged in a Title and Total Compensation (TTC) project to redesign job titles and compensation structures. As a result of the TTC project, official job titles on current job postings may change in 2021. Job duties and responsibilities will remain the same. For more information please visit:

Applicant Documents

Required Documents

* Cover Letter * Resume/Curriculum Vitae * References

Optional Documents

Posting Specific Questions

Required fields are indicated with an asterisk (*).

Department of Human Resources

2021 University of Wisconsin-Milwaukee

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Keywords: University of Wisconsin System, Milwaukee , University Relations Specialist, Other , Milwaukee, Wisconsin

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