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Senior Communications Specialist - Audience Engagement

Company: Northwestern Mutual
Location: Milwaukee
Posted on: January 15, 2022

Job Description:

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

At Northwestern Mutual, we believe relationships are built on trust. That our lives and our work matter. These beliefs launched our company over 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.

We're strong and growing. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.

We invest in our people. We provide opportunities for employees to grow themselves, their career and in turn, our business.

We care. We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.

What you will do:

Coordinates and implements communication programs, initiatives, and campaigns that align with Northwestern Mutual's strategic corporate communication priorities. These activities inform, educate, and influence a range of target audiences including the company's clients, prospects, key influencers, the field, employees and other partners.

How you will do it:

  • Efficiently publish content according to the editorial calendar, upon receipt of final content from the editors, including high-priority emails and all employee emails, including CEO messages and key messages from other SLT leadership
  • Manage channels and have a deep understanding of systems, audience segments, channel data and performance metrics
  • Provide guidance on effective content delivery to an audience based on channel data and related research
  • Identify and resolve technology and platform issues and work with Digital Workplace team on system enhancements
  • Act as liaison to stakeholders regarding audience segmentation and content planning
  • Act as subject matter expert on publishing tools and platforms.

    Bring Your Best! What this role needs:

    • Proven experience and proficiency using various publishing tools to produce high-quality web and email content
    • Quick to learn new publishing platforms and communication tools
    • Demonstrated interest in continuously developing knowledge and skills related to use of constantly evolving technology
    • Experience with using and managing enterprise distribution lists
    • Experience with transitioning to new enterprise communication tools and training others on tools is a plus
    • HTML familiarity and some Adobe Creative Suite experience (Photoshop, InDesign) is a plus
    • Bachelor's degree
    • 3 or more years of experience in professional communication, public relations, organizational communication, marketing or related communication field.
    • Strong written and verbal communication skills.
    • Ability to absorb information and convert to an understandable format.
    • Ability to build rapport, engage with and gain acceptance at all levels.
    • Ability to solve problems and analyze possible solutions to make business decisions.


      Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off....and more



      This job is not covered by the existing Collective Bargaining Agreement.

      Required Certifications:

      Grow your career with a best-in-class company that puts our client's interests at the center of all we do. Get started now!

      We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

      If you work or would be working in Colorado or outside of a Corporate location, please click here for information pertaining to compensation and benefits.

Keywords: Northwestern Mutual, Milwaukee , Senior Communications Specialist - Audience Engagement, Other , Milwaukee, Wisconsin

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