Digital & Social Content Creator
Company: goodwill industries of se wis
Location: Milwaukee
Posted on: June 24, 2022
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Job Description:
The Digital & Social Content Creator develops, provides input
and executes the implementation of integrated online content with a
focus on social media campaigns. RESPONSIBILITY LEVEL: Develops,
provides input and executes the implementation of integrated online
content with a focus on social media campaigns. Works closely with
marketing and communications leadership, assessing project and
campaign needs, proposing multi-channel solutions to reach
audiences, and building relationships to advance understanding of
the Goodwill mission and business units. Applies expertise in
digital communications to act as a strategic liaison to internal
clients regarding marketing communications opportunities. Conducts
keyword and social strategy research to plan content initiatives
that drive results. Works to understand business unit objectives,
challenges, and goals to ensure marketing communication activities
are relevant, impactful, and aligned with business unit strategy.
Contributes to the development of website content, as well as the
development and analysis of reports. Conducts research, evaluates
data, and reports on findings, supporting the development and
implementation of policies, procedures, and programs. Has
familiarity with the Marketing budget, may provide input into
spending decisions, particularly as pertains to vendors, systems,
and projects. Typically works on projects and initiatives that span
12 months - 2 years. PRINCIPAL DUTIES: 1. Develop digital
marketing/communication strategies, logistics and execution for
organizational projects and get buy-in from respective teams. 2.
Assist with management of organic social and social advertising and
campaigns across multiple platforms, while driving strategy,
engagement, and overall ROI. 3. Collaborate across practice and
expertise areas to bring results-driven thinking to internal
clients. 4. Copywriting, proofreading, and editing documents,
website content, social media, and other outreach content with
strong attention to detail. 5. Participate in day-to-day
operational aspects and client communications related to marketing
campaigns. 6. Technical Skill: Strong writing and strategic
thinking skills. Understanding of integrated marketing strategies
and how social, website, advertising, media relations, and offline
channels work together to provide maximum impact. 7. Use Google
Analytics, keyword research, and social data to support digital
campaigns. 8. Stay apprised of new and emerging technologies,
provide direction and offer solutions. 9. Participates in work to
standardize, organize, and ensure proper management of digital
assets created by the department. 10. Leading and Developing
Talent: May partner with coworkers to advance their development.
11. Project and Change Management: May serve as a team member, or
subject matter expert, for formal or department projects.
Contributes ideas and helps develop solutions, while balancing
demands of project work and routine job responsibilities. Engages
effectively in change affecting her/him, communicating
appropriately with supervisor. Follows through on learning, skill
building, and practice necessary to adapt to change. 12. Problem
Solving: Light supervision; works independently. Periodic review of
work by manager or direct customer. Researches, analyzes, and
evaluates situations and reports on findings. Solves advanced
problems. 13. Technical Skill: Advanced knowledge of professional
principles and skills. Comprehensive knowledge of principles,
practices and procedures of particular field of specialization. 14.
Community Engagement: Champions Goodwill's community engagement
initiatives. Aware of Goodwill's community partner organizational
and participates in volunteer opportunities as pertains to role and
interest. Participates in industry/knowledge groups. 15.
Responsible for completing other duties/responsibilities as
assigned. REQUIREMENTS: 1. Bachelor's Degree and a minimum of 5 of
marketing or account management experience with an emphasis in
digital marketing. Agency experience preferred. 2. High level of
social media and digital content strategy knowledge. 3. Practical
knowledge of SEO, web traffic, social, and advertising metrics 4.
Experience with social media management tools such as Sprout or
Hootsuite 5. Experience with SEO research tools such as SEMrush 6.
Excellent written and verbal communication skills CORE CULTURAL
COMPETENCIES: 1. Customer Focus: Independently anticipate and meet
customer needs, while searching for ways to improve customer
service. Internalize customer feedback, and follow up with customer
to ensure problems are solved by providing innovative ideas to meet
their future needs. 2. Values Differences: Seeks out the diverse
perspectives and talents of others, striving to work effectively
with others who have different perspectives, backgrounds or styles.
Behave with sensitivity towards differences in cultural norms,
expectations, and ways of communicating. Challenge stereotyping or
offensive comments. 3. Communicates Effectively: Shares information
and updates with others, while ensuring a clear, concise and
professional communication through reports, documentation, written
and other communications. Listens with interest to what others have
to say. 4. Situational Adaptability: Demonstrates flexibility of
responses to different situations through adapting to the changing
needs, conditions, priorities or opportunities. Monitors how well
an approach is working to see if a change is needed, recognizing
cues that suggest a change in approach or behavior is needed. 5.
Drives Results: Demonstrates a strong drive to achieve meaningful
results, through driving tasks to successful completion and
closure. Sets high standards for own performance, showing
determination in the face of obstacles and setbacks. 6. Ensures
Accountability: Takes responsibility and ownership for successes
and failures in own work. Monitors progress of performance and
changes approach accordingly, following through on commitments.
PHYSICAL/SENSORY DEMANDS: Job requires the following: remain
stationary for sustained periods of time; ability to move about to
accomplish tasks; must be able to operate a computer or similar
technology, which typically involves substantial motions of wrist,
hands and/or fingers; visual acuity to perform activities such as
preparing data, operating equipment or review thoroughness of work;
ability to communicate with others and exchange information.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions. Equal Opportunity
Employer/Protected Veterans/Individuals with Disabilities The
contractor will not discharge or in any other manner discriminate
against employees or applicants because they have inquired about,
discussed, or disclosed their own pay or the pay of another
employee or applicant. However, employees who have access to the
compensation information of other employees or applicants as a part
of their essential job functions cannot disclose the pay of other
employees or applicants to individuals who do not otherwise have
access to compensation information, unless the disclosure is (a) in
response to a formal complaint or charge, (b) in furtherance of an
investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR
60-1.35(c)
Keywords: goodwill industries of se wis, Milwaukee , Digital & Social Content Creator, Other , Milwaukee, Wisconsin
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