Digital & Social Content Creator

Company: goodwill industries of se wis
Location: Milwaukee
Posted on: June 24, 2022

Job Description:

The Digital & Social Content Creator develops, provides input and executes the implementation of integrated online content with a focus on social media campaigns. RESPONSIBILITY LEVEL: Develops, provides input and executes the implementation of integrated online content with a focus on social media campaigns. Works closely with marketing and communications leadership, assessing project and campaign needs, proposing multi-channel solutions to reach audiences, and building relationships to advance understanding of the Goodwill mission and business units. Applies expertise in digital communications to act as a strategic liaison to internal clients regarding marketing communications opportunities. Conducts keyword and social strategy research to plan content initiatives that drive results. Works to understand business unit objectives, challenges, and goals to ensure marketing communication activities are relevant, impactful, and aligned with business unit strategy. Contributes to the development of website content, as well as the development and analysis of reports. Conducts research, evaluates data, and reports on findings, supporting the development and implementation of policies, procedures, and programs. Has familiarity with the Marketing budget, may provide input into spending decisions, particularly as pertains to vendors, systems, and projects. Typically works on projects and initiatives that span 12 months - 2 years. PRINCIPAL DUTIES: 1. Develop digital marketing/communication strategies, logistics and execution for organizational projects and get buy-in from respective teams. 2. Assist with management of organic social and social advertising and campaigns across multiple platforms, while driving strategy, engagement, and overall ROI. 3. Collaborate across practice and expertise areas to bring results-driven thinking to internal clients. 4. Copywriting, proofreading, and editing documents, website content, social media, and other outreach content with strong attention to detail. 5. Participate in day-to-day operational aspects and client communications related to marketing campaigns. 6. Technical Skill: Strong writing and strategic thinking skills. Understanding of integrated marketing strategies and how social, website, advertising, media relations, and offline channels work together to provide maximum impact. 7. Use Google Analytics, keyword research, and social data to support digital campaigns. 8. Stay apprised of new and emerging technologies, provide direction and offer solutions. 9. Participates in work to standardize, organize, and ensure proper management of digital assets created by the department. 10. Leading and Developing Talent: May partner with coworkers to advance their development. 11. Project and Change Management: May serve as a team member, or subject matter expert, for formal or department projects. Contributes ideas and helps develop solutions, while balancing demands of project work and routine job responsibilities. Engages effectively in change affecting her/him, communicating appropriately with supervisor. Follows through on learning, skill building, and practice necessary to adapt to change. 12. Problem Solving: Light supervision; works independently. Periodic review of work by manager or direct customer. Researches, analyzes, and evaluates situations and reports on findings. Solves advanced problems. 13. Technical Skill: Advanced knowledge of professional principles and skills. Comprehensive knowledge of principles, practices and procedures of particular field of specialization. 14. Community Engagement: Champions Goodwill's community engagement initiatives. Aware of Goodwill's community partner organizational and participates in volunteer opportunities as pertains to role and interest. Participates in industry/knowledge groups. 15. Responsible for completing other duties/responsibilities as assigned. REQUIREMENTS: 1. Bachelor's Degree and a minimum of 5 of marketing or account management experience with an emphasis in digital marketing. Agency experience preferred. 2. High level of social media and digital content strategy knowledge. 3. Practical knowledge of SEO, web traffic, social, and advertising metrics 4. Experience with social media management tools such as Sprout or Hootsuite 5. Experience with SEO research tools such as SEMrush 6. Excellent written and verbal communication skills CORE CULTURAL COMPETENCIES: 1. Customer Focus: Independently anticipate and meet customer needs, while searching for ways to improve customer service. Internalize customer feedback, and follow up with customer to ensure problems are solved by providing innovative ideas to meet their future needs. 2. Values Differences: Seeks out the diverse perspectives and talents of others, striving to work effectively with others who have different perspectives, backgrounds or styles. Behave with sensitivity towards differences in cultural norms, expectations, and ways of communicating. Challenge stereotyping or offensive comments. 3. Communicates Effectively: Shares information and updates with others, while ensuring a clear, concise and professional communication through reports, documentation, written and other communications. Listens with interest to what others have to say. 4. Situational Adaptability: Demonstrates flexibility of responses to different situations through adapting to the changing needs, conditions, priorities or opportunities. Monitors how well an approach is working to see if a change is needed, recognizing cues that suggest a change in approach or behavior is needed. 5. Drives Results: Demonstrates a strong drive to achieve meaningful results, through driving tasks to successful completion and closure. Sets high standards for own performance, showing determination in the face of obstacles and setbacks. 6. Ensures Accountability: Takes responsibility and ownership for successes and failures in own work. Monitors progress of performance and changes approach accordingly, following through on commitments. PHYSICAL/SENSORY DEMANDS: Job requires the following: remain stationary for sustained periods of time; ability to move about to accomplish tasks; must be able to operate a computer or similar technology, which typically involves substantial motions of wrist, hands and/or fingers; visual acuity to perform activities such as preparing data, operating equipment or review thoroughness of work; ability to communicate with others and exchange information. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: goodwill industries of se wis, Milwaukee , Digital & Social Content Creator, Other , Milwaukee, Wisconsin